Every Door Direct Mail (EDDM) - How to use EDDM to increase Sales

If you are running a local business or nonprofit, or you're a real estate professional, and you are trying to market your product or services in in your local market then for that, the United States Post Office has made it easier and much more affordable than ever before! EDDM is perfect choice for any small business who just want to focus on local market.

In 2011, the USPS introduced a brand new business mail program called Every Door Direct Mail (EDDM). Highlights of this program include the extremely low postage rate of 16 cents per mailpieceplus the ability to send bulk mail without a mailing permit. In addition, they made it easier to identify your target neighborhoods, and eliminated the need for you to purchase a mailing list. In Conclusion, if you want to market your services at low budget with effective reach to potential customers then this Every door direct mail service from post office is all you need. This new program could be a very attractive option for you.

But EDDM is not appropriate:
If you want to mail to your existing client list.
If you have a specific mail piece that you wish to send that is standard letter-size or card-size.
If your targets are other businesses only.
If you want to personalize your mailpiece with the person’s name or other information.
If you can define your best prospects by specific demographics, such as income, home value, hobbies, buying habits, religious affiliations, and so on.What is the minimum and maximum amount of direct mail pieces that can be mailed per day?

As a small business owner, you've probably be aware about the new Every Door Direct Mail™ program from the USPS. The program has made headlines as a new direct mail solution that provides business owners with the tools needed to deliver "big box" quality offers to every home, at small budget-friendly rates.

Will Every Door Direct Mail™ Work for You?
Ask yourself a simple question to determine whether or not EDDM is a good match for your small business

"Do I want to deliver my offers to every household within a one to three mile radius?" 
If you answered "Yes," it's time to get started on your first EDDM marketing campaign! This is for you!!!

Here's a list of business types and industries that work well for Every Door Direct Mail™:

• Automotive Dealerships
• Pizzerias
• General Contractors
• Takeout/Delivery Restaurants
• Health & Beauty Salons
• Private Medical Practices
• Retail or Home Goods
• Dry Cleaners & Garment Services
• Lawncare & Landscaping
• Home Improvement
• Automotive Dealerships

Besides above one would ask as is there any business who would not benefit from EDDM??   And the answer is YES!!! There are business who does not beneft from every door direct mail program for simple reason that these businesses that require sophisticated, or highly-targeted demographics (such as credit ratings, income levels, home values, etc) will want to look at for other options.

Every Door Direct Mail™ Requirements (from the USPS):

• Every Door Direct Mail is available only for Regular Standard Mail Flat size pieces and irregular parcels.
• The postage required will be the published rate for Standard Mail flats (or parcels).
• The minimum number of pieces required is the number of active deliveries on a carrier route (not less than 200 pieces per mailing).
• Mailing should exclude people who don't wish to receive your mailings (opt outs).
• Mailpieces and bundles must be prepared in accordance with the current USPS mail standards.