Top Real Estate Marketing Tools

The right marketing tool can serve as a template for generating targeted, focused leads... one after another. The tool leads to listings, which then become sales. And once you perfect the template you can repeat the process over and over to create a profit generating machine, and almost effortlessly.

These types of websites make it very easy for someone interested in buying property to find it. Most sites are designed to apply a variety of filters to the information. For example a person can choose to search for property based on if it is a residential home or a commercial property. It can also be searched for by location, square footage, number of bedrooms, number of bathrooms, and the price.

The internet offers many ways in which you can market real estate you have for sale. You can post it on your own website with details or post it to a site that is a compilation of such properties for sale. Some people use online auction sites. Others just find a couple of good options from the search engines.

So that automatically gets into the top-ten list of marketing tools for real estate.

1. A Real Estate Website

2. A Web "Presence"

3. The Website Listed Below

4. A Modern Outlook

5. Real Estate Postcards

6. Client Referrals

7. Home-Buying Seminars

8. A Real Estate Blog

Each day in your market area, hundreds (possibly thousands) of home buyers and sellers turn to the Internet for real estate information. Having a real estate website is the first step to connecting with this ideal audience. Thus, the website is a core marketing tool for real estate in the modern age.

A website is a grain of sand on a long beach, with little hope of standing out in any significant way. But a web presence increases the chance people will find you online. A web presence includes such things as the real estate website, online press releases, real estate blogging and other online ventures.

Currently, there's only one place online where agents can go to learn about direct mail marketing, online marketing, blogs and other topics on the subject. That website is listed below, and it offers dozens of free articles on the topics mentioned above.

The postcard marketing strategies used by a lot of real estate agents are indeed outdated, but the medium itself can still bring great rewards. Real estate postcards have been a reliable marketing tool for real estate agents for decades.

It's no secret that client referrals lead to a lot of business in the real estate industry. So in this regard, referrals are a powerful marketing tool for real estate agents. But some agents forget that the process leading up to a good referral begins on Day 1 of the working relationship. Take good care of your clients from first contact to closing day, and you'll tap into one of the most powerful marketing tools for real estate -- the client referral.

I frequently recommend home-buying seminars as a marketing tool for real estate agents. No other real estate marketing technique can produce a room full of potential clients, eager to hear what you have to say.

Real estate blogs can be one of the most effective marketing tools for real estate agents. Especially when they're used properly. When you publish quality content to a real estate blog on a regular basis, you are increasing your web presence.

It is important for you to realize depending on one real estate marketing tool though can be damaging to your results. That is because you can't predict with certainty which of the real estate marketing tools will get the most attention. You need to have a couple of different strategies in place so that at least one of them will be successful.