The Reason Why Most Internet Marketers Fail…

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 After watching internet trends come and go for over 10 years, I am often asked by customers why internet marketing is so hard and why most internet marketers fail.
The reason, in my eyes, is obvious… They spend too much time chasing the latest get rich scheme, MLM, or newly launched opportunity and not enough time building a foundation for their business.
The easiest and most effective method of building a foundation for your online marketing business is through list building. With the incredibly widespread use of social marketing, list building has never been more achievable and effective.
So before you run off to chase down the next MLM launch, please stop yourself and focus your efforts somewhere where you can actually build and see tangible progress. The results will shock you.
Here’s the basics on how to get started…
1./ Start today by assembling a list of your existing downline members (if you’re involved in MLM or network marketing), business contacts, associates, or customers. If you are not ready or able to purchase a web-based mailer like an autoresponder then you can store this list of contacts in a spreadsheet program or word processing document.
2./ Over the coming days seek out methods that will allow you to establish contact with other potential clients or customers. Good free places to start are social networking websites like LinkedIn or Facebook. You can also place free classifieds on websites like CraigsList. When you establish contact with potential clients ask if you can add them to your contact list. Explain that you send out occasional articles and helpful information that will benefit them.
3./ Over the next few weeks write an article, or ebook that you will give away for free to people in exchange for them giving you permission to send them emails. Providing an incentive for people to join your list by providing them something of value is one of the quickest and most effective methods to building a sizable list.
4./ As your list grows make sure that when you send out emails to your growing list of prospects that you are sending emails that provide your subscribers with helpful content or valuable information. If you repeatedly send advertisements to your list you will quickly find that your list size will shrink and so will your profits. If you provide your list members with value or quality content in addition to the occasional advertisement you will find that you have happy list members who are more likely to tell their friends about the amazing content they are receiving from you.
Follow these basic guidelines, start building a sizable list of happy subscribers and you will find that the rewards and profits will ultimately follow.
How To Use Email Marketing Autoresponders Effectively
One of the most important tools an online marketer can use is an autoresponder. An autoresponder is a mailing interface that allows you to automatically send a series of follow up emails to people who opt-in to your lists. Even though this can be one of the most effective methods of gaining new business and profits, many marketers do not use autoresponders effectively. Below are 5 important tips that will help you get the most benefit from your autoresponder.
1./ Utilizing Follow Up Messages
If you are like many marketers you go through the trouble of ordering and setting up your autoresponder capture forms. You may even create your first follow up message. Where many fall short is not creating enough follow up messages when they create their autoresponder.
Although it cam be time consuming. It is vitally important to set up at least 7 to 10 follow up messages in your autoresponder. Each of these messages should offer some type of value to your subscribe and entice them to stay on your list and keep opening your emails.
2./ Stay In Regular Contact
Many marketers go through all the trouble of autoresponder up and start building their lists but do not keep in regular contact with their subscribers. If you have ever signed up for an email list and not heard any communication until months later you likely had trouble remembering who and what you opt-ed into in the first place.
It is important when people subscribe to your autoresponder that you send them a series of regular follow up emails that contain value. If you keep in regular contact your list members will be more likely to stay subscribed because they recognize the emails and know why they are receiving them.
3./ Send An Immediate Email
When someone opts into your list your autoresponder should send them an immediate email. If you wait and send an email 24 hours later you have a higher chance that subscribers will not remember why they opted-in. Reach out to your new list members early and always include something of value in your initial emails (a free report, free advice, a link to an ebook or helpful article, etc.)
4./ Establish A Balance
After your initial emails it is important to establish a balance of content oriented emails to promotional emails. You do not want to spam your list daily with new advertisements or you will quickly find yourself losing subscribers. You need to establish a balance and include emails that provide value you to your subscribers in order to keep them as active subscribers.
5./ Offer Something Exciting Or Slightly Controversial
Enticing your readers and keeping your subscribers interested are vital concepts that will help you build a large and loyal subscriber base. Use enticing language and offer slightly controversial (but never offensive) content that will keep your readers interested and engaged.