Why and How Of Squeeze Pages

Posted by Bill Wess
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Tips in Making a Squeeze Page

 

A squeeze page is a page of a website intended for a particular niche market. It usually rouses the interest of a person who has visited that website. Its effectiveness is measured when the visitor will provide the information requested such as his name, email address and telephone number. The objective of this page is to get the reader to heed its call-to-action.

 

The first thing to do when making a squeeze page is to get an autoresponder from the search engine of your choice. Choose the initial three listed. The autoresponder you get must be simple to use, provides web-form creation that can be customized, permits numerous marketing campaigns and gives tracking analytical tools for you to be able to split-test all your pages.  Your autoresponder must straightaway connect to your squeeze page’s opt-in form and should permit you to examine effectiveness of your call-to-action, ad copy or video.

 

Free Gifts

 

Offer a free gift to be given to those who shall opt-in. This can be an e-book, an informational video, a report or a newsletter. People love freebies and they will be encouraged  to give the information you want via your opt-in form. The free gift you provide should be valuable to the niche targeted. If the information you give benefits them, your readers will then purchase the products or services you are promoting to them.

 

Make a call-to-action for your squeeze page. Jot down several of them and base them on different and compelling call-to-actions on other websites. See which one of these was able to get your attention and made you perform the action it needed from you. Imitate this style in your own page. Do not forget to include your free gift and then write a persuasive call-to-action. For example, if you have a website on weight loss, your call-to-action can be, “Lose 30 pounds healthily via this free e-book. It’s yours at no cost but just provide us your contact details.” You can then thank your readers for trusting you by giving you a free link to a video you made on how to properly do exercises.

 

Use Emotions

 

Get the attention of readers through their emotions. Jot down 3 to 5 kinds of information for your readers who visit your squeeze page which will be  beneficial] to them. An example would be the health risks of people who are overweight and how to avoid them.

 

Hire a Professional

 

Obtain custom graphics from a freelance designer. He shall make the template of your page for you. He shall also design for you a niche header, custom background and a subscribe button. Give the designer a picture of yourself so that your readers will see you and be able to trust you.  Always hire a professional for this so that your website would have a professional look. Your readers will all the more trust you then.

 

You are now ready to show your Squeeze Page to the people on the internet. Make sure you make it compelling enough to heed your request.

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