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Infolinks believes that digital advertising struggles under the weight of a fundamental reality: Internet users have learned to ignore conventional ads. The industry hasn’t addressed this issue in the past, and it remains the elephant in the room. There are two main reasons why:
People screen out ads
Internet users have adapted to glance right over web spaces that normally contain ads. Numerous eye tracking and heatmap studies have revealed this effect, commonly referred to as “banner blindness”.
Ads need more relevancy
In the past, ads have fallen short of delivering content relevant to the user’s intent. Today, nearly all display advertising targets people at some point after the user’s intent was observed. By then, people have moved on.
Infolinks was founded in 2007 with the goal of overcoming these challenges to deliver greater revenue to publishers and higher levels of performance for advertisers.
In³ (Infolinks Intent Intelligence), our breakthrough platform, analyzes content in real-time, and empowers advertisers to target intent at a keyword level. Infolinks avoids banner blindness by displaying ads in non-traditional, yet highly effective placements. Simply put, we serve more relevant ads that get more attention. That’s why our ad units generate 30 times the engagement rate of traditional display ads. And how we’ve built the fourth largest marketplace of sites in the world. Infolinks drives revenue for over 100,000 sites in 128 countries with ad products including InFrame,InSearch, InTag, and InText.
Infolinks is headquartered in Palo Alto, CA with an R&D Center in Tel Aviv, Israel and offices in New York, Chicago and Buenos Aires.
Publisher Solutions
Infolinks drives new revenue for publishers by delivering intent-based ads in non-traditional web places. Select from a range of elegant and innovative ad units that best suit your needs, fully customize their appearance and easily add them to your site with our 1-minute integration plugins.
Infolinks ad units include:
Capitalize on browser margins with attractive display ads.
Enhance your search traffic with ads relevant to users’ searched terms.
Display a tag cloud of keywords relevant to your content.
Monetize inside the lines by highlighting your best keywords.
Our Algorithm
Driving new revenue streams for your websites is our goal, and the ingenuity of our algorithm accomplishes just that. Infolinks’ technology was developed to extract context, determine intent and auction ad space via our real-time bidding engine. Both supply and demand are managed via the Infolinks self-service platform, which delivers the highest ROI for advertisers and earning potential for publishers. The engine uses advanced text analysis techniques, combined with social algorithms to provide amongst the highest engagement rates in the industry.
In other words . . .
In³, our technology platform, is smart and it’s always learning. It matches the best advertisement to each specific site, based not just on your content, but the intent behind it. Each request is performed in milliseconds-that’s how we analyze over one trillion words per month, in real-time. This ensures that our publishers keep making money and our advertisers see a REAL return on their investment.
Our Platform
In³ stands for Infolinks Intent Intelligence. It’s the platform that powers our understanding of user intent and generates revenue for our global marketplace of publisher partners. In³ breaks the box of conventional ad placement to deliver significantly higher engagement rates and better user experience. In³ is always learning to understand the forces behind your users’ desires and what they want to glean from your website. Our engine’s algorithm is constantly evolving to serve the ever changing landscape of internet behavior to deliver a solution for real conversion. Seamlesslyintegrate our engaging ad units in your website, or create a campaign to enhance your advertising strategy.
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