What is Google Authorship?
Over the years, the field of marketing has experienced a
colossal change. Previously, sales executives used to visit door to door to let
people know about their company’s products and services and also sell them.
However, after the advent of internet, the scenario of marketing has completely
changed. As a matter of fact, marketers are now dependent upon the world of web
to advertise their products and services.
The best tool of marketing is Google and it is also said
that nothing is faster than this search engine in the era of internet
marketing. One can find every information regarding anything that he or she
wants. In fact, Google can also be called as one of the most effective
educational tools because even students of the present times are more reliant
upon the same search engine as it provides with search results within fraction
of seconds. Therefore, the students do not need to sit back in the libraries
for long hours and flip pages of numbers of books to find relevant answers of
the perplexing questions.
Apart from its unforgettable help to the educational sector,
the business sector has experienced much limelight because of Google. With its
assistance, companies are able to promote their newly launched products and
services sans making any strong effort because half of the active population of
the world uses Google on every day basis for some or the other reason.
As a matter of truth, the contents found in the websites of
Google are considered to be authentic and informative enough. However, it had
been found that many companies take up bulks of contents from writers and
publish them in their website. Therefore, to give recognition to the real
authors, Google came up with a new concept of “Google Authorship”, which can
also be called as a strong feature of this specific search engine. Google
Authorship allows the writers to exhibit their photograph next to the
information provided in the search upshots. It gives an identity to the writers
and also encourages them to write more enlightening write-ups. One can easily
update his or SEO blog in his or her website, which
will also be helpful to attract more and more traffic to the site. Setting up
authorship is quite easy and friendly for the internet users because they can
do it by simply authenticating their email address with their Google profile. Other
significant information about this tool of Google can be found from the video
that Google had released in the early part of 2012.