The importance of video SEO

Producing your custom made online video is a fantastic achievement, however, what happens when two months have moved on and your online video has less then 200 views and you spent your well-earned cash getting a video production company to produce this fancy video of yours?

You might end up wondering if something went wrong and that corporate video production just doesn't work! Well online video production does work; however there are some things you should think about when uploading your video online.

Video Search engine optimisation is described as the “process of optimising a video to be found more easily by search engines such as Google and Bing”     

Unless you are extremely blessed and your marketing video is shared a lot, your video won't be viewed by your target audience. Even if you're lucky believe me it will be watched by even more people if you are using video SEO.

Tips that will help you help your video be noticed online.

1. Keyword Analysis

In my experience Google Adwords works best for this; all you must do is click on the Keyword Tool under Tools and Analysis. As soon as you're there write the keywords you wish to rank for, the keyword tool will then give you a few suggestions and inform you how many people search these particular keyword phrases.     

It is crucial that you pick keyword phrases, which are relevant to your niche, with high search queries and medium/low competition. This will help you to rank first on Google a lot easier.

2. Titles and descriptions 

Give your video a nice name but be sure you call it according to the keywords you chose.

The description of the video is tremendously important; YouTube gives you a fantastic 1000 characters worth of space, you should really use this to your advantage by writing a detailed description of your promotional video using the keywords you discovered in your research. Adding to this you need to to put your websites URL on the top of the description area to drive more traffic back to your website.

3. Tags

On the tags area add all the keywords you discovered, doing so will enable people to find your video production and also be found by the Internet.

4. Transcripts

Writing a transcript for your promotional video is vital and I can't stress it enough! This will aid search engine spiders in indexing the keywords you want to rank for higher. These spiders can’t crawl spoken words so it is imperative you {write a transcript for your Google rankings and for those who are disabled, which will result in much more traffic.

5. Distribution and sharing 

When you’re promotional video well optimized its time to get your first views. Share your online video on social networking sites, like Facebook, Twitter and Linkedin

Use bookmarking sites such as Stumbleuppon or Reddit

Video SEO is really important Procedure if you want to get your videos noticed by more prospects.

When looking for video production companies make sure they are aware of video search engine optimization and produce your promotional video with it in mind.