Setting Up For A Successful Landing – Setting Up For Success
Setting up for a landing has to be a set up for success. Crashing and damaging an airplane is not an option.
Ten miles out from my destination airport, I have tuned in the radio frequencies, checked the weather, my altitude and speed, and made sure I know which runway I will be using to land.
My next step is to contact the tower with specific information that will let him know my intentions.
“Big City Tower,” Skyhawk 2345G. I wait for his reply. “Skyhawk 2345G,” go ahead.
Big City Tower, “Skyhawk 2345G is ten miles out over Big Rock Marker at zero five thousand feet, with info and inbound to land.”
In one short sentence, I have identified myself, told the tower where I was, how high I am, and that I had the latest weather, and was coming in for a landing.
When the skies are crowded, these instructions are read at a rapid pace as to clear the air waves for other planes.
Your networking has to be as precise and condensed as my landing procedure. In fact your first page is commonly called a “landing page.”
Make it vague and unappealing and your customers won’t land there. It is just that simple.
You have approximately five to ten seconds to bring that customer into your offer and product. Otherwise, they are gone to the next destination.
The next destination is called surfing and the customer surfing the internet is not using a landing page.
So let’s look at a few ways to make your customers land on your page.
- Make the page appealing. It cannot be cluttered. Do you realize that when I am flying at night I look for an absence of lights to find the airport. Lots of lights will mean a lot of structures. A runway will be out by itself away from structures and roads. Your landing page can not be filled with clutter.
- Look for the approach lights. These are called “REIL” strobe lights and it stands for “Runway End Identification Lighting” and it is marking the end of the runway. You want to go to that light. You want the customer to go to a particular sign-in menu. It needs to be clearly identified and easy to see.
- The tower will clear you to land. You want your web page to be friendly and have no surprises. It is critical that the approach, or colors of your landing page, be appealing and easy to navigate.
Setting up for a successful landing and setting up for success in networking have a lot of things in common.