How to promote your Business
It is more important than ever for customers and prospects
to know your business is still thriving. Keeping your network informed
shows you are still going strong and that you really value your clients.
Consider tying your news to current event or issuing a press release on
a new product, service or event. Social media is also a cost-effective
way to stay relevant. Create a page on Twitter, Facebook, MySpace, or LinkedIn
and keep your contacts informed with industry trends, innovative
articles, books and events that will help your prospects meet their
goals.
There is no better way to get on a producer, reporter or blogger’s good side than to help them out. Next time you are in need of a favor, the reporter will be likely to reciprocate. To do this, which stands for Help a Reporter Out. It is a free service that lets you respond to reporter queries looking for industry experts.
Be warned: Don’t answer the request if you are not the right
person. You could be blacklisted or worse your pitch could land on the
bad pitch blog.
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