How NOT to spread the word at APSense

Posted by Philippe Moisan
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APSense is a business social network. Emphasis on the word "business".

Unless you are into any kind of illegal business, you want as many people as possible to know about you. The fact that you are reading this article means you are a member of APSense, or considering it. Well, good news, there are thousands of people here who want to know about you, and vice versa.

Not about how many dogs you have, or if you eat popcorn for breakfast. They want to know if it could be interesting to do business with you. So, give yourself the best chances possible of being seen. The first place for that is your profile. Of course, when we see a comment written by you, or an article or RevPage, we know a bit about what interests you. But, to know more, the next thing is to go to your profile.

Oops! Your profile can be seen by your contacts only. Well, APSense gives you that choice. But why would you choose that? This is not Facebook. Privacy issues are not the main thing here. We don't want to know about your personal life. We want to build a business relationship with you. It can turn into friendship later on, of course. But most of are very bust spreading the word about our own interests, so it takes time to get to know someone.

APSense is first and foremost about branding yourself. This can only happen if we trust you. How can we trust you if you hide your business information, your haves and wants, your articles, RevPages, your activity?

Think about it. Nobody here wants to eat you alive. If someone likes your profile, sends a contact request, then sends a lot of unsolicited links right after you accept, you have the choice of deleting the connection. Trust me, it doesn't happen often. The spamming, I mean. In most cases, I tell people not to send unsolicited links and they apologize. In rare cases, they are upset and block me, which is fine, because it means they would love to keep spamming me, I guess. So, they're hurting their business, not mine.

I send between 5 to 50 contact requests every day. I don't mind if I don't see your profile. But some people might decide not to bother if they can't see a little bit about you.

Show us your profile. It can only be positive, on a business social network.