Business Social Networking Skills
This post is mainly for newbies but can also be of value to online vets who could use a reminder of the basics of Social Marketing Networks. This is about the benefits and importance of basics I see everyday being neglected by Marketers who expect people to reach in their wallets and spend their hard earned money.
1. If you've taken the time to join a Social or Marketing network you have to be sure to spend a little time there otherwise why did you waste your time creating a profile?
2. Make sure your profile is up to date, I'm seeing more and more profiles looking really sad or abandoned.
3. If you expect people to spend their money with you and they see that your profile is sorry the first thing they'll do is laugh and the second thing they'll do is totally ignore you, in that order.
4. Use a picture of yourself, while your pet is cute I'm sure and a sunset or sunrise is beautiful and your Business logo is tight, I'd much rather see who I'm dealing with. What, are you in the witness protection program?
5. If all I see you doing is selling, I'm not going to take you seriously. You mean to tell me that you have no comments about anything? No opinions? No statements but I'm expected to spend my money with you? Really?
6. Social Networks demand an active presence, If your profile isn't up to date and you're not commenting you don't exist in mine or anyone else's book.
7. If you want to be an observer and just take up residence and play the Zombie role you're probably wasting your time.
8. I strongly suggest people don't even create a profile unless they plan on being active and contributing to that Marketing network.
9. I put a lot of work in on my Marketing networks and guess what? You're going to have to put your own work in like everybody else or run the risk of joining that 97% of Marketers who fail.
10. If this post is a little too harsh guess what? You'll either get off your butt and get to work, or go and grab a handful of Kleenex.