Why Should I Click Your Ad?
It is not unusual to find banner ads on whichever web page you surf. At times, I find so many banners on a page that I feel people are up to a protest of some sort.
How many times have you clicked a banner - outside of a Paid To Click (PTC) site? In the initial days, I used to religiously click whenever I found "Click Here" as if it were some sort of a command from WWW and my bounden duty to obey it. As days moved on, I, generally, started ignoring such dictatorial so-called "Call for Action" ads. I strongly disagree, disapprove and deplore with this advice of Call for Action. Personally, I feel this sort of advice presumes I am a dud who doesn't do any work or act.
When I checked on Google, for "Click Here", I found 3,050,000,000 results in Broad match and 2,750,000,000 results in Exact match. I feel the call for action part should be a voluntary one from the person who sees the ad and not forced. Opinions may differ as I found from this expert, Terry Dean, who suggests the following features of a good ad:
1. Use the words "Click Here" or "Enter" every time you design a banner.
2. Animate Your Banners.
3. Create quick loading banners.
4. Use an awesome headline in your banner.
5. The best word to use in your banner headline is "FREE."
6. Blue underlined text will often increase your response rate.
7. A blue border will give you a better response rate then any other color border
for your banner.
8. It is often a good idea to use your web site address or some type of
company logo in the banner.
9. Use trick banners.
10. Change your banner ads frequently.
The Author Terry Dean is the owner of Business Systems 2000 which offers a FREE weekly newsletter read by over 16,000 Internet marketers, FREE reports, and other free tools. ( I am NOT an affiliate!)
If interested, read more….
Of course, I cannot agree with some of his suggestions but I will leave it up to you to decide.
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