New Guide to Google Advertising Tools
The new edition of this popular book has been updated to address the majority of new users for Google's tools — more business-focused and less technical. The market for Google AdSense and AdWords has changed since the first edition of this book. Nearly every business with a web presence now uses the software, and while the tools are more sophisticated, users in general are less technically inclined. Rather than include more material aimed at programmers, the book's second edition focuses on business best practices for using these tools to help companies, large and small, generate revenue
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