Think Outside The Box
The other day I was asked what strategy do I use in my Marketing scheme and after
careful thought my answer was, my strategy is choosing what not to do. The
marketing competition is getting fierce out here because people have so many
choices, thats why I think I made the correct choice in getting involved with a
company that had a Shopping Mall, I have the ability to give people more choices.
Instead of telling prospects what my service and products are, I tell then what
they aren't, the human mind is insecure and people want to keep things as simple as
possible. I believe that a lot of Marketers problems are that they spend a lot of
time trying to change people's minds. I try to have a point of difference in my
sales strategy, I figure If I can't do that, I'd better have a low price.
I was also asked about how I handle my competition and my answer to that was, I get
to know them, avoid their strenths and exploit their weaknesses. I suppose you
could say that business and marketing is a form of War, I'm ex-Military and I plan
my attack like a military operation with surgical strikes, I learned in the Army
how to flank my enemy and I learned early on online about guerilla warefare
marketing. I don't have a goal, I have a direction. Remember, Its better to be
exceptional at one thing than good at many things, I know the power of blogs,
articles and press releases and I use them well, Google loves fresh content and
they will reward you well for it and its all organic and free.
When I learned Guerilla Marketing it taught me that all I had to do was to be
better than the competition in one thing and I could build my strategy around that
core expertise, never forget that once you take the time and effort to become an
expert in a specialized thing that people will always give you more credit than you
deserve. Don't try to be an expert in everything, position yourself as the
specialist otherwise its just an excercise in futility.