Let's hope these IM techniques become obsolete in 2011

There are a few techniques used regularly by Internet Marketers to make more sales that I look forward to not seeing again. Not the marketers, the techniques.


I will be happy when all the videos in sales pages are :

• with the control buttons : Most videos we click in it and it can be paused. I want all the regular controls, like Rewind, Fast Forward, i.e. give us the little progression bar
  
• Short
• Without fluff
• With less hype, more info
• Not 20 minutes life story for 5 minutes info
• showing the order button at the beginning, if the video is 5 minutes or less, that will be tolerable, or of course if I have the control
  
• not starting automatically
• ordinary voices, i.e. not 100 % excitement. They don't have to sound like the guy from The Price Is Right ( no offense to him )
• Put the emphasis on content, on choice of words
• not saying "I'll get to that in a minute" then we wait 3 minutes to hear that statement again, for another couple of times

I will by very happy when there are :


Not even one.

It's especially annoying when I wait until later to check the page, then FireFox freezes, I have to close it, and that Exit Pop Up shows its ugly face. :(

I guess the "exit pop up" works well with new marketers. Not anymore with me. Here's why :

• Hey ! They lower the price because they consider us family. That is so lame
• Oh, it was selling for $97, but now you're ready to sell it for $47 ? Why ? You tell me it was overpriced in the first place ?
• Please, that nice looking virtual agent that starts a conversation to "understand my reasons" or simply to "make me a better offer" is just an annoyance. Do I look like I have a handle in the back and you can carry me anywhere ?

I will by very happy when they stop saying things like :

• Limited time offer: When you get to the page a year later and you see the exact same words
• Limited number of copies: Yeah right, you sell your product for $27 and you only want to make $2,700 ?
• We don't know when the page will be removed from the Net: see "Limited time offer"
• The price will increase soon: When you get to the page a year later and the price is the same

I will by very happy when they start using the OTO technique in creative ways.

About that, I have a couple of ideas that I want to try. They sure aren't about using one or more unexpected OTO pages.


Ahhh, what a way to start a new day. I had to get this article off my chest, I thought of it just after closing the session on my PC last night, and I was too tired.

If there are other things that bother you, please comment on it, I will stick your comments to the top.