I was chatting with a gentleman from another country the other day when I mentioned I was hoping my business would start snowballing next year. It wasn't until he asked, What Did I Mean?, that I realized this might not be as common an expression as I thought.
Snowballing is an expression that can be used in a couple different ways. When used in reference to building a business, at some point you want your organization to start snowballing. This means, like rolling a snowball down a hill, your organization will keep growing and growing on its own. In essence, you will have reached the level of growth to have achieved the "Snowball Effect".
It is the dream of every marketer to build an organization which will reach this level. If you work hard and build a good team of smart marketers who understand your business, eventually your organization will "take on a life of its own." Hmmmm......maybe that is another expression which is only common in my area.
Snowballing is an expression that can be used in a couple different ways. When used in reference to building a business, at some point you want your organization to start snowballing. This means, like rolling a snowball down a hill, your organization will keep growing and growing on its own. In essence, you will have reached the level of growth to have achieved the "Snowball Effect".
It is the dream of every marketer to build an organization which will reach this level. If you work hard and build a good team of smart marketers who understand your business, eventually your organization will "take on a life of its own." Hmmmm......maybe that is another expression which is only common in my area.
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