Be careful not to get your blog blacklisted by search engines

Posted by Philippe Moisan
1772 Pageviews
We see a lot of information about how to use SEO to get traffic to a blog.

A few days ago, a friend gave me some important information about SEO.

Here is the info I want to share in this blog. Some of the tips are to help you make sure your site or blog won't be blacklisted by the popular search engines. If it happened, your site would never appear in the search results. Which means no traffic from the SEs. That's bad, real bad.

Here we go.

  • Always put relevant keywords in an article or blog post : don't put just about anything, hoping to get the SEs attention. Putting google, facebook, twitter, youtube, or any popular site's name, if it's placed out of context, will be considered spam by the SEs. Spam by SE = blacklisted. That's rule number 1.
  • Number of keywords : If you get into the habit of putting many keywords, say, 20 no more, no less, if you can fit 20 keywords in under 160 characters it's not bad but too many keywords cuts the keyword weight down, which can cause you to rank very slow on more keywords
  • The real importance of the number of backlinks : Having many backlinks is nothing much to brag on. Sites can have many backlinks  everywhere but Alexa simply by distributing the rss feed with pingomatic, and bookmarking with ping.fm. You submit your site you will get many backlinks in directory links alone within 6 weeks, and not one bit of a backlink has anything to do with keyword strategy, it is more for working on link building.
  • Don't rely too much on Google Analytics : Analytics helps get feedback and it also helps Google index better but it will also help you burn yourself quicker as Google Bot will be on your site more often re-checking the content and seeing the keywords do not match, if you put irrelevant keywords like I explained in the first point. Use Analytics carefully, i.e. let the post decide the keywords, SEO can only get short term benefit and long term demise from trickery
  • Putting backlinks of friends's blogs  : It's only good if those other blogs are about the same things as your blog. if you are writing about home business an exchange of links with a blog on poetry is worthless to you. Only make targeted link swaps and make sure the other blogger doesn't use the nofollow tag on their blog. The wider the topic of a blog the harder it will be to rank and drive traffic.
A loose niche is Internet Marketing, a laser targeted niche makes you money. Laser targeted niches would be like writing a blog on "using e-books and free giveaways in affiliate marketing". Links from blogs on e-books, affiliate marketing, and e-book affiliates would serve your blog better than just marketing in general.

As would free giveaways and giveaway event marketing. A nofollow tag is a piece of code that tells a search engine this link is not important don't record it or visit the other site. Your link may as well not be there if they use a nofollow tag on their blog roll.I hope this information is useful to you.