Got A Brand?... Who Cares!
Consumers in all niches genuinely care about that brand, and use it because of the positive feeling they get from doing so. Marketing your brand to people who aren't interested in your niche is pointless since you will most likely find it difficult to sell your wares.
What you need to do is figure out exactly "who" your audience is, what they're all about, what makes them happy? where can you find them? how do they use your product? would they still enjoy your brand even if it was presented to them in a completely different format? what's in it for them?
We can all name off our favorite brands in seconds, list the qualities we appreciate about them, and tell how they affect our everyday life. We choose these brands because they fulfill our needs, wants, or desires. It is of the utmost importance to build your brand around these same specifications.
Your brand may not be for everyone, however when you find your target market that needs your brand, those are the qualities your brand should offer.
Brands are created to make our lives easier, more manageable, and convenient. They usually evolve as consumer demand or technology change, but the core reason for it's creation must still fulfill the initial need. Even if you change the packaging on your brand, what's inside the package should contain all of the ingredients that your clients enjoy.
I'm using the video below as an example of finding your niche, knowing what they love, and giving it to them. Marketing your brand can be as much fun when you follow the proven formula of success. Enjoy!
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This Article May Not Be Re-produced, Copied, or Used Without Written
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From The Author - Karen Laws
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