In the days when internet was an unheard term and people used to find solace in listening to good old radio or watching TV, there were some concepts that looked similar to our modern day PPC services. They were known as PPO (pay per order), PPR (Pay per response), and PPL (Pay per lead) services. But these ads were not able to capture the interest of people and failed immensely. The concept behind them suggested that the advertisers were required to pay on the basis of the lead generated or the order generated. Now the irrevocable question arises- what makes the scenario different now and how online PPC is able to catch the fancy of the advertisers?

You can blame Google for resurrecting this concept and making it popular amongst the users around the world. This search engine gained huge popularity ever since it went live. But the makers of this search engine weren"��t sure about some medium that could also give them consistent revenue. So they reluctantly launched a way to generate revenue in the form of adverts. It was quite unique way as it was a conspicuously visible way of reflecting advertisement of the similar products. Unlike TV, the user wouldn"��t like to get distracted with a full blown ad that could spoil the pace of his work, and adverts would advertise in a more unobtrusive manner. Thus the revolution came in the form of PPC ads.

This is the simplest and yet most effective method to gain popularity of the internet. The PPC companies take only a few hours to come up with an advert and it is expected to generate traffic as soon as it goes live on the search engine. The advertiser only needs to pay in case the user clicks on to his link. If your website is catchy enough, you are sure to catch attention of your target client. Just be certain to use the accurate keywords that are sure to bring the right customer on your doorstep. You can be benefited through the PPC ads by finding a good agency offering the quality PPC services on the internet. And the benefits are all yours.