How To Setup A Profitable Blog Or Mini Site (PART III) Traffic Generation
In this article we will look at how to increase the traffic to your blog or mini site. As you know this is the issue of online marketing that most entrepreneurs get caught at.
We will discuss the most vital ways of driving quality traffic to your niche site. Let me remind you that the phrase QUALITY traffic is important - we only want the visitors who might buy our products and make us money - we don't want freebie seekers in this business model.
The best way to drive traffic to your blog or mini site is to follow all the instructions we talk about on previous article, which is to generate content based on long tail keywords from your niche. After optimizing your page well for this term and using the in built pinging function to notify other websites of your new content - you can be ranking and getting traffic for uncompetitive terms within the first few days of your site's existence.
Once you have done this, there are lots of ways to move toward your traffic generation.
1. Article Marketing
This is basically (though frequently misunderstood) the process of having articles you've written, published on websites other than your own, for the purpose of including a link back to your site and funneling traffic from their site to yours. You can do this with article directories or with other blogs and websites by contacting the site author. Either way, the extra exposure from these sites can drive through important relevant visitors to your pages.
2. Ongoing Keyword research and SEO
The importance of having a big focus on SEO is that the people who have a specific problem and are looking for a solution, tend to incline toward a search engine. We know there are millions of web viewers who never look on a search engine but they can be harder to target and can represent not as high a quality traffic. In other words they don't likely make you as much money. Recurrently finding new keywords that correspond to relevant traffic for your products, and constantly creating content to target those visitors is about as smart as you can be with ongoing traffic generation.
3. Link Building
This account for two purposes: boosting your search engine rankings and increasing exposure to your website. I’m sure you have heard that links back to your site from relevant websites indicate your site is more trust worthy and worthy of better SE rankings. Simultaneously, a link on a relevant website, whether in a piece of content on a sidebar, can increase visitors to your website. You should make it a point to continually do activities that motivate similar sites in your niche to link to you - or even if not in your niche, site's that could send you relevant visitors.
4. Using Social Networks
Using the countless social networks like Web2Upgrade, Digg, Mysapce, Facebook, Stumbleupon, etc can be another great way to increase traffic to your website. You just need to submit all the posts you make to your blog to site's like Digg and Stumbleupon, you can earn yourself extra backlinks, and the potential to have your content seen and then shared by new members of your target audience. As is becoming clear, almost EVERYONE online hangs out at some social network for some reason, and if you can find where your target market is hanging out and leverage that, your traffic can increase exponentially.
In conclusion, bear in mind that when trying to drive traffic to your blog, you should consider your niche before deciding which methods to utilize. Using a social network might be great, but certain niches might be too technically unadvanced to know about social networks, and they only use Google. Some niches might be more easily approached by use of visual media like video rather than article content. The bottom line of traffic generation is where are my target market hanging out, and how can I get my site in front of them in a way that contributes value to their lives. It’s my wish you've found this traffic generation article useful. Next we'll look at the management of a successful blog.
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