The way to successful SEO (part 2)

Search Engine-Friendly Web design

In Part 1 of this series I talked about two obvious things for good SEO; finding the right keywords and link building. Part 2 is about a designing a web sites so that the search engines can find the site and analyze it. The facts presented below are very important for SEO but not so obvious to many web designers.

Html must be performed correctly, this is very important to SEO and online marketing. All search engine software’s  are designed to look for relevant information and unique text on websites built with Html.

It is a good idea to use attractive things like Flash-objects in a few places on the website, to get people’s attention. But to use such things on a whole website is out of the question if you want to build a search engine adapted website.

Simplicity should be the main focus when designing a website, if you want the search engines to find it. When your website rank higher in the search results for your keywords and search terms, you know it's been done right.

A trendy and flashy website is found attracting by many visitors and some come back, even if it's only to watch the wonder that is your website again. Many web designers tend to forget that a whole load of these websites aren't found by the search engines, they simply can't follow the links.

The structure of the links within the pages on the website is also very important, to help the search engine find the content, everywhere on the website.

Ok, Search Engines can find, analyze and understand what your web site is about. But what about the users, your visitors? No need to worry because, what's needed for a Search Engine Optimized website often matches with what you need when building a website for the user.

User-friendly Web design

You should go for a simple and clear information, on the right place. Shortest possible way between the front page and the product or information wanted. The main idea with the design should be to make it easier for the visitor to find the product or information which he or she is looking for. There you see, the exact same thing as with Search Engines!

Many of the bigger companies have websites which completely shuts big groups of people out, something which isn't good. People are looking for websites available for everybody.

The website should of course be easy to edit, or add content to. There is a whole bunch of editing and publishing tools. Only a few of these are constructed to enable search engine friendly updates.

Thanks for reading!

Tomas Ohlum
ToJo Marketing Consulting
Natural SEO

I'll be back soon with part 3.