How to Build a Better Website

The advice here will help webmasters to better market their websites for better traffic and bigger and better sales.

Link Manipulation:
One of the way that the search engines decide your sites ranking in a search is by the amount of back links to your site is finds on the internet. Every day the search engines are searching all the different websites on the internet and they count link and look at content and even the design of the site itself. It will count the number of other sites that have links to your site, and for each one it finds it gives you a point. Some sites will try many different ways to get links to their sites. One way they do this is by going to different message boards and will leave posting totally unrelated to the topic being discussed just so they can add in a link back to their site, even these types of links are counted as recommendations and increase the sites page rank. This is considered to be dirty pool by most search engines and they are trying to eliminate this type of marketing.

Junk:
Thanks to those who would rather use what is known as "Black Hat" marketing techniques we can no longer open our emails without having to delete all the emails fro cheap pharmaceuticals and unsolicited stock tips, but it does not stop there. Now you have to worry when you do a web search that you may get to a spam site and not a site related to what you are searching for. Webmasters are now making sites with the purpose of bringing in traffic. When you go to the site all you find is some text that usually makes no sense at all and dozens of links and banner ads. These sites make money every time someone clicks one of those links. The site itself has no other purpose then to hold the links.

Writing:
What you write on your site is very important. The writing has to be good and it has to on topic. If your site if about carpets, you should be writing abut anything subject related such as carpets, rugs, cleaning, storing and anything else that you can think of about carpets. The search engines check ever word on your page and they take the keywords and use them to help determine when you will come up in a web search. Their are many free tools to check which keywords are stronger then others, maybe rugs gets 500 hits a day but carpets gets 1000. Then you would want to have more writing abut carpets.

Software:
The search engines have specially designed software that when it checks out your site it looks at your keywords and it determines how simple your site will be for users. This software also tries to block sites that are considered spam, and if a site is determined to be spam a search engine will block that site so that it will never come up in a search, even if the domain name is searched for.

Ease of Use:
It is important to keep in mind when making the site that it needs to be easy to get from one page to another, and that everything is in a logical order to make things easy to find next time. How well the site is designed is a factor in your ranking.

Factoring in the above information when building your website or taking it into account and redesigning you site will help you bring in more traffic.