Podcasting To Build Your Business

Podcasting can have a huge and immediate impact on your business. There are many websites online that will host your podcasts at no charge., which can give your websites an explosion of traffic. For those of you that don’t know much about podcasting, (or maybe nothing at all) podcasting is basically like having your own radio show online. Usually at the beginning of a podcast presentation there is a commercial or ad, then from there on out its all about promoting your business.

The best way to build your business with podcasting is to offer some free information in your pod casts. Maybe do a podcast on list building, or making money online, or even a brief overview of some business opportunities. From there you can plug your products and services into your program and market them during your broadcast.

Many people use their blogs and web pages to promote their podcast programs. What you basically want to do is to set up your podcast so that when you do a program or a show, your blogs and web pages update automatically to show the availability of your new recording. This creates a marketing circle where all your web pages are redirecting to each other. Maximizing your traffic.

It’s a good idea to run two pod casts daily at regular times. And keep a schedule of your programs, that way you develop a regular listening audience. Podcasting makes training your downline exceptionally easy as you can record, and distribute information extremely easily. When using one of the newer podcasting services, you can have co-hosts and other people help with your programs. You can even have listeners participate in the programs, making your podcast similar to a full blown radio show. The possibilities are truly endless.

Some podcasting services also pay you for having people listen to your shows. This can compliment your current business very nicely with some added income, while at the same time generating much needed traffic to your websites. Usually at the beginning and end of my pod casts I will promote my web pages as ‘sponsors’ who made the podcasting possible, and I make sure that the ‘sponsors’ that I choose match the audience of the broadcast. For example, if I’m doing a show on internet marketing, a sponsor I may use might be a auto responder, or maybe a lead source.

Getting people to listen to your pod casts isn’t very difficult either. Many pod casting communities will allow you to promote your podcast on Itunes, and many also have their own integrated search engines where you can get targeted listeners by placing keywords in your podcasting profile. In many cases, getting people to listen to your podcast can be much easier then getting them to view a website. Podcasts are also great to put on a business card.

Some hosting websites even allow video podcasting which can be extremely useful. Think of video podcasting kind of like Youtube with ‘form.’ While video podcasting has its own set of complications, it can payoff in the long run, as you build a more personal relationship with the people who listen to your productions. Remember, people will only do business with people who they trust. So the more personal you can make ANY of your marketing tactics, the better your results will be.

Is Podcasting for everyone? Of course not. Podcasting is definitely a skill that needs to be developed over time. But by participating in podcasting, you improve your presentation and communication skills, while leaving a type of ’legacy’ on the internet which will continue to pay you dividends for years to come in the form of targeted traffic to your web pages.