Is so much information out there on "search engine optimization" for Google Adsense any good, it's actually very confusing at the best of times. Some of us that are not (SEO Pro's), look for some new way to make sense of all this SEO Optimization talk. We buy software, ebooks, go and read articles. And in some cases we even pay to have our sites optimized. Many advertisers say that they'll optimize your site to be displayed in the top 10 search engines. But as expected, they fail to tell you which engines until after you sign-up. And then find yourself optimized for some unknown search engine that gets you about zero traffic coming in. Sound familiar? Yes, we all want to work at home and make some money so we buy and buy and buy like a stupid fool.

I went through all of that myself. Then I started analyzing what it all boils down too. There are some steps, and if you read carefully - Google tells you exactly what they are. But we do NOT read them because were to busy reading the "Guru eBooks" instead, that we paid some heavy dollars for - so we could learn the "secret" from them, rather than Google.

What I learned was this, you simply do certain things that are not to difficult. First - select your business. This requires doing keyword research to find a topic that you feel you can compete in. Do not try to compete with the big guns on th internet. This usually results in you selecting keywords, that are a phrase of three or more words. Then you need to find out how much competition they have, which is going to be huge. There are many free tools to help you do this though. Plus, the Gurus will try to sell you the one's that are different and new. Which have never been seen before, and if you believe that, your a bigger fool that you thought you was.

On the topic of keyword programs though - like most programs, they have an upgrade where you can search thousands of keywords. You don't need thousands though, just about three phrases will do and you can do this with a free version. So don't pay for a keyword program.

So my advise is; first find your Adsense topic to cover and potential keywords to use. The next, find out if Google will send you any ads for people to click on. That are related to the subjects you cover.