Ready To Unleash The Power Of Blogs in Your Business?
Like
Goliath being slain with a lowly slingshot, the mainstream media (in the form
of Dan Rather) came to the undeniable realization that they were no longer in
control of information.
Within 30-minutes of that
now infamous TV special on “60-Minutes II†broadcast bloggers were digging into
the facts and questioning the validity of what had just been presented by the
42-year broadcast veteran. In less than one week, CBS admitted it could
"no longer vouch" for the memos. And just weeks after the election,
Rather announced his retirement and the blogosphere won another victory.
No matter what your political affiliation is, this incident is one very public example of the power of blogging. Blogging is quickly accelerating into a steeping, sloping growth curve of popularity and application. ABC News selected Bloggers as “People of the Yearâ€, and Merriam-Webster declared “blog†its “word of the year.â€
Putting the power of blogs to work for your business can have more an impact than you can imagine... and it's easier than you might think.
It puts the power of information and the impact of influence in the hands of the “average Joeâ€. It makes instant publishing a reality regardless of your technical skill level. And it’s a business growth tool that the savvy small business owner can no longer afford to ignore.
The answer is quite simple
when you consider history and human nature.