A Serious Warning: You Can Kill Your Online Business!
A Serious Warning: You Can Kill Your Online Business!
Recently I came across a survey done by Double Click.
The survey indicated that over 88% of online consumers
have made a purchase as a result of receiving
permission-based email.
The most common forms of permission-based emails are
eZines or email Newsletters. Currently there are hundreds
of thousands of eZines available on the Internet. MSSN
eZine is only a drip in the ocean and that is why I am
so grateful for all who subscribe.
The most common TYPES of Online Newsletters and eZines
are those produced by Online Business Owners, like
myself, who have a significant Downline or Customer base.
Trust me, eZines are excellent tools for generating new
and follow-up sales, driving more page views, building
customer loyalty, and improving sales credibility and
brand awareness.
Even though you may not have started your Newsletter yet,
it is only a matter of time until you will become aware
of this essential need and get it launched, because
eZines are vital to the success of every online business.
There are some marketers who unknowingly KILL their
Online Business with not-so-wise marketing methods. I
have highlighted some of the killer mistakes by way of
Five SERIOUS WARNINGS.
#1. No Permission ...No Send!
A recent study of permission email recipients by IMT
Strategies revealed the following:
48% were curious to read the permission email
13% were eager to read
30% were indifferent
7% open it somewhat annoyed
2% deleted it without reading
When it came to unsolicited email or spam:
77% deleted it without reading
16% said they were annoyed but opened it
3% were indifferent to it
4% were curious to read spam email
1% percent were eager to read it
In the above results, we can see that 9 in 10 recipients
of permission email were fine with reading the messages,
with a near half curious to read!
But for spam, 9 in 10 didn't even read the email or were
seriously unhappy about opening it.
The Results of the survey is obvious. No Permission ...
NO Send
If the subscriber didn't CHOOSE to receive your ezine,
the SEND button never gets punched.
Heed this warning or you will LOOSE a highly targeted
and loyal audience that is interested in reading what
you send them.
We have all received issues of eZines to which we have
no recollection of subscribing. Apparently these eZine
owners had taken their own 'initiative' to add us to
their list. Such spamming antics are seriously
irritating
Buy all the email lists you can afford, but it will be
a killer if you send them your ezine without permission.
#2. Give Subscribers an Easy Way to Unsubscribe!
It is completely foolish to think that, "since it is so
difficult to acquire new subscribers, let's prevent them
from un-subscribing at all costs". It is even more FOOLISH
not to provide them with an unsubscribe option in the
newsletter.
Nothing irritates me more than newsletters from which I
cannot unsubscribe. There are no unsubscribe instructions
nor any email address to send an unsubscribe request to.
Such practices are totally unethical and unprofessional.
If your subscribers can't even trust you over something
so minor, how would they feel secure doing business with
you?
Promptly HONOR any and ALL unsubscribe requests and
make sure you never email them again unless they decide
to re-join your ezine.
#3. Constant Mailings will KILL your Business!
Recently I had to unsubscribe from several ezines that
were sending me a solo mailing every single day!
In the beginning I didn't mind them. But after 3 weeks
of getting tons of advertisements, I was fed up! The
Double Click survey revealed that the average online
consumer receives 36 permission email messages weekly.
With that number of emails waiting to be read, excluding
personal messages and spam, you wouldn't want to be
guilty of clogging your subscriber's inbox.
Strike a good balance between your profit line and your
'subscribers' interest. The lifetime value of a subscriber
can be worth thousands of dollars. Why kill the golden
goose when it can lay golden eggs year after year?
#4. Write APPROPRIATE Online Business Content!
With an intensely fierce competition for ezine eyeballs,
your subscribers may unsubscribe after a few issues if
they don't enjoy your ezine.
You need to publish real content that appeal to their
interest. One of the best ways to discover what your
subscribers want to read is to check out the eZines of
top players in your industry or related ezines with large
subscriber bases.
If they are at the top, they must be doing some things
right! It will be an eye opening experience to analyze
the kind of content successful ezine publishers offer to
their subscribers.
#5. Be Sure to Send It!
Some eZine owners produce a few issues and skip the next
few, or they are perpetually late in mailing out new
issues.
If you tell your subscribers that you publish your eZine
weekly, make sure it arrives in their mailbox weekly. You
lose your subscribers' loyalty and trust when you fail to
deliver. How can they then trust you with their credit
card numbers?
Publishing an eZine requires time and effort. Writing up
the editorial, proofreading and amending the copy (many
times), testing the final copy and maintaining the
subscriber list can easily take a day or more.
If you can't afford to publish your ezine weekly, do it
fortnightly. I don't recommend monthly because the time
lapse in between issues are too wide. Try preparing future
issues 2 weeks in advance. Have available backup editorial
content that you can always fill your ezine with at the
last minute.
There you have it. Five warnings, which if unheeded, will
definitely KILL your Online Business. I trust you will
always heed these SERIOUS WARNINGS!
by Dan Snow
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Snow is a professional Internet marketing consultant.
Join his Marketing System at: http://ActionMarketingNews.com
A Multiple Income System using the most modern
Marketing tools available anywhere online today.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
..............................................................
Dan Snow, Editor - Publisher
Action Marketing News Ezine
http://ActionMarketingNews.com
Subscribers, Add Your Free Five Line Ad to:
http://actionmarketingnews.com/class
Recently I came across a survey done by Double Click.
The survey indicated that over 88% of online consumers
have made a purchase as a result of receiving
permission-based email.
The most common forms of permission-based emails are
eZines or email Newsletters. Currently there are hundreds
of thousands of eZines available on the Internet. MSSN
eZine is only a drip in the ocean and that is why I am
so grateful for all who subscribe.
The most common TYPES of Online Newsletters and eZines
are those produced by Online Business Owners, like
myself, who have a significant Downline or Customer base.
Trust me, eZines are excellent tools for generating new
and follow-up sales, driving more page views, building
customer loyalty, and improving sales credibility and
brand awareness.
Even though you may not have started your Newsletter yet,
it is only a matter of time until you will become aware
of this essential need and get it launched, because
eZines are vital to the success of every online business.
There are some marketers who unknowingly KILL their
Online Business with not-so-wise marketing methods. I
have highlighted some of the killer mistakes by way of
Five SERIOUS WARNINGS.
#1. No Permission ...No Send!
A recent study of permission email recipients by IMT
Strategies revealed the following:
48% were curious to read the permission email
13% were eager to read
30% were indifferent
7% open it somewhat annoyed
2% deleted it without reading
When it came to unsolicited email or spam:
77% deleted it without reading
16% said they were annoyed but opened it
3% were indifferent to it
4% were curious to read spam email
1% percent were eager to read it
In the above results, we can see that 9 in 10 recipients
of permission email were fine with reading the messages,
with a near half curious to read!
But for spam, 9 in 10 didn't even read the email or were
seriously unhappy about opening it.
The Results of the survey is obvious. No Permission ...
NO Send
If the subscriber didn't CHOOSE to receive your ezine,
the SEND button never gets punched.
Heed this warning or you will LOOSE a highly targeted
and loyal audience that is interested in reading what
you send them.
We have all received issues of eZines to which we have
no recollection of subscribing. Apparently these eZine
owners had taken their own 'initiative' to add us to
their list. Such spamming antics are seriously
irritating
Buy all the email lists you can afford, but it will be
a killer if you send them your ezine without permission.
#2. Give Subscribers an Easy Way to Unsubscribe!
It is completely foolish to think that, "since it is so
difficult to acquire new subscribers, let's prevent them
from un-subscribing at all costs". It is even more FOOLISH
not to provide them with an unsubscribe option in the
newsletter.
Nothing irritates me more than newsletters from which I
cannot unsubscribe. There are no unsubscribe instructions
nor any email address to send an unsubscribe request to.
Such practices are totally unethical and unprofessional.
If your subscribers can't even trust you over something
so minor, how would they feel secure doing business with
you?
Promptly HONOR any and ALL unsubscribe requests and
make sure you never email them again unless they decide
to re-join your ezine.
#3. Constant Mailings will KILL your Business!
Recently I had to unsubscribe from several ezines that
were sending me a solo mailing every single day!
In the beginning I didn't mind them. But after 3 weeks
of getting tons of advertisements, I was fed up! The
Double Click survey revealed that the average online
consumer receives 36 permission email messages weekly.
With that number of emails waiting to be read, excluding
personal messages and spam, you wouldn't want to be
guilty of clogging your subscriber's inbox.
Strike a good balance between your profit line and your
'subscribers' interest. The lifetime value of a subscriber
can be worth thousands of dollars. Why kill the golden
goose when it can lay golden eggs year after year?
#4. Write APPROPRIATE Online Business Content!
With an intensely fierce competition for ezine eyeballs,
your subscribers may unsubscribe after a few issues if
they don't enjoy your ezine.
You need to publish real content that appeal to their
interest. One of the best ways to discover what your
subscribers want to read is to check out the eZines of
top players in your industry or related ezines with large
subscriber bases.
If they are at the top, they must be doing some things
right! It will be an eye opening experience to analyze
the kind of content successful ezine publishers offer to
their subscribers.
#5. Be Sure to Send It!
Some eZine owners produce a few issues and skip the next
few, or they are perpetually late in mailing out new
issues.
If you tell your subscribers that you publish your eZine
weekly, make sure it arrives in their mailbox weekly. You
lose your subscribers' loyalty and trust when you fail to
deliver. How can they then trust you with their credit
card numbers?
Publishing an eZine requires time and effort. Writing up
the editorial, proofreading and amending the copy (many
times), testing the final copy and maintaining the
subscriber list can easily take a day or more.
If you can't afford to publish your ezine weekly, do it
fortnightly. I don't recommend monthly because the time
lapse in between issues are too wide. Try preparing future
issues 2 weeks in advance. Have available backup editorial
content that you can always fill your ezine with at the
last minute.
There you have it. Five warnings, which if unheeded, will
definitely KILL your Online Business. I trust you will
always heed these SERIOUS WARNINGS!
by Dan Snow
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dan Snow is a professional Internet marketing consultant.
Join his Marketing System at: http://ActionMarketingNews.com
A Multiple Income System using the most modern
Marketing tools available anywhere online today.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
..............................................................
Dan Snow, Editor - Publisher
Action Marketing News Ezine
http://ActionMarketingNews.com
Subscribers, Add Your Free Five Line Ad to:
http://actionmarketingnews.com/class
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