How personal should a Blogger Get ???

Bloging has become such an integral part of the
Web 2.0 marketing Venue, seem like we can't Too much
good information

I hear many business blog teachers note the
importance of staying on topic with blog content
if you want to establish the right type of
audience. 

I agree, this is a smart thing to do, however
some bloggers worry when it comes to talking
about their personal or business lives, whether
they risk becoming too off-topic, too wishy-washy
and unprofessional, especially if they are
blogging for business purposes. 

Great Thought by Yaro Starak again

HOW TO DEFINE YOUR NICHE TOPIC

The most important thing is to pick a niche that
is 100% in-line with your blogging goals. If your
blog is designed to generate new leads for your
small business you better produce content that is
relevant to your target audience - your
prospective customers. 

If you aren't exactly sure who your target niche
is yet, don't worry, start writing about what
interests you and your audience will define
itself. If it's not the audience you want slowly
take your blog in new directions and see where
you end up. 

You are the captain of your ship and it's never
too late to change course. You may lose some
readers along the way if you keep changing focus,
but eventually you will settle on a mix that
brings in the right type of people to meet your
traffic goals. It can be quite surprising to
learn what people find interesting.

If you already know the audience you want you must
be certain your content is interesting and
relevant to them. See which articles get a better
response and follow the methods that work best.
Always remember to ask yourself "how does this
benefit my audience?" and work towards helping
others, don't just toot your own horn. 

If you aren't blogging purely for pleasure than
you have to consider what others want first and
beware of getting stuck too much in your own ego.

KEEP THINGS PERSONAL

One of the true strengths of blogging is the power
of personality. Many bloggers blog in a
traditional sense, diarizing their lives each
week with personal anecdotes, stories and opinion.
This is fine for hobby and personal blogs but if
you are talking business blogging you don't want
to turn people away by complaining about how big
your bum is after all the food you ate at
Christmas, including a bunch of pictures to prove
it!

To get the right kind of traffic to a business
blog you want to project your humanity but also
stay tightly on-topic. One of the best ways to do
this is to blog about your business mistakes. By
explaining how you went wrong, what you learnt as
a result and how you dealt with the situation you
provide fantastic blog content. 

Your readers connect with you (rapport building)
because they make mistakes too, all humans do.
You provide a practical lesson that your readers
will learn so as not to make the same mistake you
made. You also demonstrate your professionalism by
explaining how maturely you dealt with the
situation. Of course this assumes everything did
work out reasonably well in the end, but I'm sure
you get my point.

The key to good business blog traffic is
personality and focus without too much of either
ingredient. You don't want to express your
deepest darkest fears, fantasies and passions
(unless that is the purpose of your blog - voyeur
blogging perhaps), but you do want to inject your
emotions, personality and unbiased opinion into
your articles. Emotive and personal opinions
should be used to enhance your content, not
dilute it with rambling off-topic diatribe. 

Here's to your blogging success,

Yaro Starak
Blog Traffic King

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