The Importance of Sales Page Graphics

 

The graphics on your sales page can grab your reader’s attention and help sell your
product or service. It can also send your prospective customer clicking away from
your page fast if the graphic screams "unprofessional", or "trashy" or is in any way
offensive or gives the viewer the impression that the site they just landed on is
irrelevant to what they are looking for. A picture can tell a thousand words, or so the
saying goes. Your graphics on your sales page should not only grab your viewer’s
attention, but it should help sell your product or service.

Graphics give your viewer an impression of who you are or what your business is. It
is the equivalent of how an interviewee dresses for a very important job interview.
First impressions are vitally important. You have approximately 5 seconds to make
a good first impression before a viewer will click away from your site.

Think of the graphics on your sales page as little salesmen running around on your
page. You their manager need to put them where they will do the most good and
convert viewers into purchasers. You do not want a loudmouth salesperson
annoying your customers, so tone down the graphics so they do their work without
being too flashy. You want your best salesperson to be where they are needed
most. You need one to grab a visitor’s attention within the first 5 seconds of landing
on your sales page and you want another one to close the sale at the end of your
sales page.

The number one killer for your sales page is a slow-loading page. The number one
reason pages load slowly is “too many graphics”. Make sure that the graphics you
do use on your sales page are doing something and are relevant to the product or
service that the sales page is selling.

Flash graphics and graphics with scripted effects take time to load. To be affective
your sales page should use graphics that are optimized for web use. Stay away
from graphics that do not serve any purpose; these are called "eye candy
graphics", and do not belong on a sales page. Large graphics not only load slowly
they are distracting from your sales text.