Internet Wealth Report 2 - *** Stop Thinking Like a Customer ***

Thinking like a consumer will destroy your business before you even begin.

In Chapter 1... you agree that you need to offer people something of value.

The next thing we need to consider is your customer.

But wait! You don't even have your business started yet! How can you consider your customer when you don't even know what your business will offer and you haven't even made your first sale?

This is one of the first areas where most people stumble... they go about their business backwards. They choose a product that they like, assign a price to their product, and then look for buyers.

That's exactly the opposite of what they should be doing. 

That's thinking from the viewpoint of a consumer... a person who buys things.

To succeed in business, you must begin to think from the viewpoint of a businessperson... a person who sells things.

The way to succeed in business is to identify a large group of potential customers, determine what they can afford to pay, then find a product that they want that falls within that price range.

Here's what I mean...

Bill decides he wants to have his own business. He's always liked expensive watches so he decides to go into the luxury wristwatch business. He's thrilled to learn that he can make thousands of dollars each time a customer buys one of his expensive watches... and they certainly are beautiful... so, using his home as collateral he borrows a few hundred thousand dollars, quits his job, and opens a store selling top-of-the-line watches. 

Then he advertises and waits... and waits... and advertises... and puts his watches on sale... and waits.

But Bill lives in a medium-sized city and not many people can afford his watches... although they certainly are beautiful. 

Then the local factory shuts down... and a few hundred people lose their jobs. Some of them are forced to move to another town in order to find employment. Suddenly there are a lot of homes for sale in Bill's town, and the price of real estate is falling. There are fewer people buying groceries, fewer people buying new cars, and fewer people going to the doctor's office.

Three of Bill's most likely customers... the man who owns the local grocery store, the local new car dealer, and the doctor in town... have all decided to wait a while before they buy that fancy new watch they've been thinking about... so Bill waits.

Meanwhile Bill's neighbor, Joe, also decides he wants to have a business of his own.

Joe looks around at the rising unemployment in his town. He sees people struggling for lack of income. He sees his friends working two jobs, spending more and more time away from their families. On television he sees the same things happening around the world... the cost of living going up and incomes going down.

Joe realizes that if there was some kind of business where he could help people make money... he could have a very successful business! He also realizes that if he can keep the price of his product or service VERY low... so that practically anyone could afford it, finding new customers would be easy!

Joe has found his potential customer base... people who need (or just want) to make more money. He has determined some general pricing guidelines... the less expensive his prices, the better. Now all he needs is a product!

See the difference?

Bill was thinking like a consumer. "I'd buy that expensive watch, so other people will too!"

Joe's thinking like a businessman. "I need to find a product or a service that lots of people want at a price they can easily afford."

So who do you think is going to succeed? My money's on Joe, but let's see what he does next. After all, he's not there yet!

Joe and the Internet.

Joe looks around town and doesn't find what he's looking for... so he turns to the Internet. (Side note: Joe's not alone! According to search engine results, "making money" is the single fastest-growing area of interest online! Millions of people are literally searching for a legitimate way to make money on the Internet!)

Joe finds lots of ways to make money on the Internet... supposedly. He sees hundreds of flashy websites promising to make him rich overnight. They all say pretty much the same thing. "Join NOW and we'll flood your PayPal account as you sleep!"

Do any of those programs really work?

It doesn't matter, because that's not what Joe is looking for.

Joe's not looking for something he can BUY... remember, Joe stopped thinking like a consumer... he's looking for a product or a service that he can use to build his own business.

He's looking for something that OTHER PEOPLE will want to buy!

Joe's not looking for a way that HE can get rich overnight! He's looking for something that will help OTHER PEOPLE... because he understands that as a businessman, the more people he can help, the more money he'll be able to earn!

So Joe keeps looking... and reading... and learning.

Then one day he finds a free report called the "Internet Wealth Report"... this report... and he begins to read.

Immediately he notices a distinct difference... there's no fluff... no hype... no silly claims or outlandish promises.

The Report talks about reality and common sense and having a profitable business by providing products and services that actually help other people... products and services that people can afford to buy... and that they'll be happy to buy!

The Report doesn't promise to make Joe a millionaire by next Tuesday... it explains how Joe can start and run a business of his own... and make money... by providing valuable products to millions of people all around the world... with practically no risk at all!

The Report makes a lot of sense to Joe. He agrees with the philosophy of building a successful business based on products and services that other people want and need, so now it's just a matter of finding the right products and setting up his business the right way.

Is there such a thing as "the perfect business"?

Joe starts by making a "wish list" of everything he could possibly ask for in a business.

Let's see what Joe's looking for... his idea of the perfect business.

• He wants a business that's completely set up and ready to run... 99% automated... simple to start and simple to operate.
       

• He wants a business with a growing catalog of products that he can offer... valuable products that people want and need. They need to be high quality so that more people will want them, and low price, so that more people can afford them.
      

• He would prefer to sell digital products. He understands the advantages of having products that can be delivered to his customers over the Internet... immediately and at no cost... keeping his expenses low and his profits high.
      

• He wants a business with an unlimited inventory of products available for him to sell. That way he can sell millions of products and never have to re-order (or pay for) more.
      

• He wants a business with a generous commission rate (is a 100% commission rate asking too much?) on all sales generated by his website. And he would like it if his website could be supplied, hosted, and maintained at no cost to him.
       

• He wants a business with a system already in place for his customers to pay him directly for their purchases. As a businessman, he knows how important cash flow is, and real-time payments on every order is the best it gets!
       

• He wants a business with an amazing support structure already in place and hundreds of real people all around the world waiting to answer his questions any time of the day or night... within minutes... at no cost to him.
      

• He wants to be able to expand his business whenever he's ready... so that he can grow his profits by offering his customers an ever-expanding array of products and services... and build solid, passive, recurring income automatically... providing him with the security he wants for his family now and in the years to come.
      

• He wants a business where he's in complete control... he can build his business as fast or as slow as he wants... and always be assured of getting all the help he needs... from real people who honestly care about him and his success.

That's quite a list! I think you'll agree that Joe pretty much wants it all.

What he has described would be the perfect business... if it was even possible.

And if it were possible... could Joe ever be able to afford such a business?

Let's suppose for a moment that Joe actually finds a business that meets every one of his criteria for the perfect business... and discovers that he can actually afford it.

He can have an unlimited supply of digital products... and a full 100% commission on all sales... and real-time payments from customers... and 24/7/365 live support... and a complete Internet commerce suite... at a price that he can afford!

Obviously Joe's research has paid off! He's not only found a good business, he's found the perfect business!

And since it's already set up and waiting for him, within a few minutes he's up and running!

Meanwhile...

Bill has used up his business loan on advertising, the rent for his store, product inventory and insurance, his own salary... and payments on the loan itself... and he's still waiting for his first customer. Nobody's bought a watch yet because nobody can afford his watches... although they certainly are beautiful.

Bill is beginning to wonder if he'll be able to keep from losing his home.

Joe, on the other hand, is beginning to see a few sales trickle in. He's learning all about how to promote his business on the Internet, and is amazed to see his website generating sales in other countries. Soon, he's already recovered the money he invested to get his business started... plus some profit.

Since he has no business expenses and didn't have to quit his job, his profits are actually ADDING to his family's income... and not going out to replace a lost income or pay for expenses.

As Joe's profits increase, he decides it's time to expand his business and create an additional income source... so he clicks a link in his back office and finds another business ready and waiting for him!

Joe finds that for a small one-time fee he can have another business with another unlimited supply of products that his customers will want to buy also... and each time a customer makes a purchase, Joe will earn more money... instantly and automatically... without having to do anything at all! 

For Joe it's a completely hand-free source of income that will continue... and continue to GROW... as he continues to promote his main business.

There are a few things I want you to understand...

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1. )Bill's business is failing because Bill made a business decision from the viewpoint of a consumer... product, price, customer.

Joe's business is growing... slowly but steadily... and succeeding because Joe made a business decision from the viewpoint of a businessman... customer, price, product.

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2.) Bill and Joe are real people. Their names might not be Bill and Joe... they might be Sally and Jane... or Ralph and Jerry. The names aren't important... but it's VERY important that you understand what happened to Bill and why... and what happened to Joe and why.

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3.) Bill's watch store isn't real (as far as I know)... but Joe's business IS real. That's right. You can go right back to Joe's wish list and read it again (click here) and have everything on his list for a one-time $5 product purchase.

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4.) If you've been searching for the perfect business... and spending too much money for too little return... and wasting your time instead of making progress... then you owe it to yourself to see the business that Joe found... the one he's succeeding at... the perfect business! Click HERE.

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I hope you enjoyed Chapter 2 of The Internet Wealth Report.

In Chapter 3 we're going to look at the one thing that will absolutely, without question, cause you to fail... and how you're constantly being encouraged to do that one thing... and why you've been given such bad advice by so many people who know better!

P.S. If you decide that you like what you see, this Internet Wealth Report is available for you in your back office and you'll be able to read the rest of the Chapters without waiting. >>> Click Here <<<