New Internet Model is Dominating the Way We Do Business Today

Some marketing strategies which were very popular and powerful two
years ago today are less effective: Email Marketing, Joint Venture,
Affiliate Marketing, Traffic Exchange, Free Advertising Sites.


In the next future, a lot of the marketers that were successful some years ago will be out of business. The question is...


How can I make sure my business will survive the Internet marketing bubble?


Can I participate effectively to change the way we do business online
today? Yes, I can! And you can too... But we must be very quick. We
must do it very precisely in the next few months. As Internet marketing
is reaching major changes, our only way to survive is to know the trend
and discover the secret of this new Internet paradigm.


This movement started few years ago, at the beginning of this
millennium, and in 2004 with O'Reilly Media and MediaLive International
have used the phrase as a title for a series of conferences. Since then
some developers and marketers have adopted the term.


Tim O'Reilly provided a compact definition of Web 2.0 in 2006: "Web 2.0
is the business revolution in the computer industry caused by the move
to the internet as platform, and an attempt to understand the rules for
success on that new platform. Chief among those rules is this: Build
applications that harness network effects to get better the more people
use them."


Tim outlines a set of 8 themes that he thinks are crucial for Web 2.0:


1. Web as Platform,

2. Harnessing Collective Intelligence,

3. Data as the Intel Inside,

4. End of the Software Release Cycle,

5. Lightweight Programming Models,

6. Software Above the Level of a Single Device,

7. Rich User Experiences.


The Wikipedia Entry for Web 2.0 calls it the 2nd phase of development
of the Web, comprised of technical, social, and economic changes.


MacManus and Porter characterize Web 2.0 for Designers as the movement
to a read/write web, observing 6 trends that signal a change in how web
sites are designed:


1. A Move to Semantic Markup,

2. Providing Web Services,

3. Remixing Content,

4. Emergent Navigation and Relevance,

5. Adding Metadata over Time, and

6. A Continuing Separation of Structure and Style.


Adam Bosworth characterizes Web 2.0 as rich intelligent clients who
share information across the web and deal with richer media (photos,
sound, video). He points to information overload as a primary
characteristic of the new Web, and suggests that the tools we'll create
to rate, review, and discuss are the real innovation in Web 2.0.


Danah Boyd uses the term "glocalization" to describe Web 2.0 as making
global information available to local social contexts and giving people
the flexibility to find, organize, share and create information in a
locally meaningful fashion that is globally accessible.


Jared Spool points to 4 major characteristics of Web 2.0: The Power of
APIs, RSS, Folksonomies, and Social Networks. He says that though these
have been around for some time, our new understanding of them and new
tools to work with them allow designers to create fast, cheap
iterations of innovative software.


Brandon Shauer breaks up attributes of Web 2.0 into two groups:


1. Foundation attributes include User-Contributed Value, The Long Tail, and Network Effects.

2. Experience attributes are Decentralization, Co-creation, Remixability, and Emergent Systems.


Nicholas Carr talks about the amorality of Web 2.0 as the "cult of the
amateur", suggesting that the promoters of Web 2.0 venerate the amateur
and distrust the professional.


Paul Graham sees Web 2.0 as comprised of three main themes: Ajax,
Democracy, and Don't Maltreat Users; Paul summarizes these themes by
saying that they all point to one idea: Using the Web the way it's
meant to be used.


Web 2.0 Workgroup is a collection of blogs talking about Web 2.0
paradigm, including news, technology, design, analysis, and PR blogs.


Dave Rogers in his article “eb 2.0: Mistaking the Forest for the
Trees?”writes about how Web 2.0 is empowering users, and suggests that
users actually drive the success of Web 2.0.


During my exhaustive research on Web 2.0 topic, more news and content will be added here every time I find it on the net.


Catch the wave!


To your life and business success,


Teodor


Better
Business Webucation