Email Marketing Using Web 2.0

Email Marketing Using Web 2.0




Previous year was the year of Web 2.0 Marketing. This was the year when infinite
number of blogs, podcasting, social networks, wikis, RSS, etc exploded on the
World Wide Web. Whether it blog, social networks, podcasting, or RSS, all these
things have now become a possibility only because of the efficiency and power of
Web 2.0 technology. The concept of Web 2.0 has taken Internet a step ahead from
where it was before. If you are still not using the Web 2.0 Marketing techniques
for your eCommerce venture, obviously, you are a step behind than others.

Web 2.0 Marketing has helped strengthen the relationship between online
businesspersons and customers. Email marketing has been one of the most crucial
elements of the Web 2.0 revolution. Many people think that now that so many
advanced things have hit the ecommerce market, email marketing has lost its
charm and effectiveness. They are wrong when they say so. In fact, the advent of
new technologies like Web 2.0 Marketing has only strengthened the power of email
marketing. It plays a very critical role in your Web 2.0 strategy.

What Gives The Email Marketing A Winning Edge

Several factors help email-marketing stand apart from its counterparts. For
example, the best thing with the email marketing is that it puts the power in
the consumers’ hands. It works to affect the consumers’ choice in a positive way
while consumer gets the power to make an informed decision. Newsletters will
always be a great Web 2.0 Marketing method. It is all about using consumer’s
choice. However, you must make sure whether you want to send the newsletters in
the form of an email or RSS.

Integrating Email With Social Applications

When it comes to email marketing, another effective Web 2.0 Marketing strategy
is to integrate email with social applications, such as mapping sites. Mapping
Sites have emerged as a wonderful Web 2.0 application that allows the consumers
to travel while they interact with various information regarding your products
and services in their way. In this method, you do not need to force the
information to customers rather customers themselves extract the information you
want to convey. That is the magic of Web 2.0 Marketing technology.

Overall, when it comes to the logical follow-up for information requested,
emails play the most important role. The Web 2.0 technology has used the
potential of emails to the fullest, and if blended with right strategies, email
marketing can pull more business for you. The various Web 2.0 Marketing
applications have been designed with a view to build a stronger and more
effective relationship between the customers and the businesspersons. It is a
technology where both the parties win.
ABOUT THE AUTHOR:
Written by Lee Asher of
Eclipse Domain Services and Auction
Super Sites. Lee is also the developer of
MagniBar, a software tool that
everyone has a use for and 7 Dollar
Dazzlers where we pay All our affiliates 100% Commission on all their sales.