The Miracle of Web 2.0 Marketing

The Miracle of Web 2.0 Marketing
Web 2.0 marketing is fast emerging as an online movement that is shattering all
old-fashioned myths about online marketing and product promotions. Inclusion,
collaboration, conversation, appreciation and recommendation are the underlying
factors that are guiding this movement. Moreover, its most positive effect has
been felt small and medium sized businesses. But first let’s discuss the
underlying factors of web 2.0 marketing.

Inclusion

An all-inclusive approach is a must if you wish to develop a particular social
networking community centering on your products, services or industry.

Collaboration

It refers to the association of like-minded people willing to share and develop
content, software, art, music, etc.

Conversation

No community or group can develop well without the exchange of ideas. This
factor is based on the fact that people have loads of stuff to share and all
they need is a platform.

Appreciation

Keep an open mind and welcome genuine criticism. Use it to initiate positive
changes.

Recommendation

Publicity by the word of mouth spread faster than a wildfire in the woods. Get
users hooked on to your site and see the popularity of your website rise.
Remember, there is no cheaper or faster way to achieve the same.

Formulate your marketing strategy around the above mentioned factors and you
will be in tune with web 2.0 marketing. Then you can use it to improve relations
with your customers, attract new ones, incorporate feedback in improve your
products and sell them at your price. Now, here is what you can do to ensure the
growth of your revenues:

• Ensure that your members or employees participate through blogs and wikis.
Create a personal environment where everyone feels attached to your
organization. A sense of belonging inculcates a sense of loyalty. The same holds
true for your customers too.

• Don’t discard upcoming recommendations or suggestions. Sift through them and
work on those that are worth considering. Who knows you might stumble upon some
novel ideas for your business growth. Also you would be keeping up with the
expectations of your customers by doing this.

• Beyond your usual clientele you can target bloggers for your products. Develop
strategies that suit their taste and preferences.

• Through web 2.0 marketing you can enter newer markets that have until date
been beyond the reach of your small business as now you do not have to worry
about economic constraints.

• There is such an explosion of blogs that you can concentrate on addressing
local markets.

• Also, make most of web 2.0 advertising platforms as they help a lot in
marketing small businesses.

• Last but not the least; don’t forget the power of audio and visual marketing.
Visual content holds a greater attraction to visitors. So post relevant images,
photos, videos to add volume to your matter.

Web 2.0 marketing is apt for small and medium businesses. Many such industries
have capitalized on this new online wave and are today reaping benefits. Don’t
be the one to miss the bus. Set aside all your fears and ride on the bandwagon
of web 2.0 marketing.
ABOUT THE AUTHOR:
Written by Lee Asher of Eclipse Domain Services and Auction
Super Sites. Lee is also the developer of MagniBar, a software tool that
everyone has a use for and 7 Dollar
Dazzlers where we pay All our affiliates 100% Commission on all their sales.