Indian Ethnic Wear Markets around the World
India, the country of different language with different states, different tradition, different foods, different religion, has the rich culture. Every state whether it is Punjab, Gujarat, Rajasthan, West Bengal or South India, has its own different style of clothes and different style of wearing same clothes. Apart from this, the country of Kings has the royal culture in fashion and trends. We can see this taste when we talk about Indian Ethnic Wear.
No matter in which country, if you wear Indian ethnic clothes in function, your looks noticed as a royal and rich. This is due to its different color and works on clothes. We saw almost every Hollywood celebrities and pop singers in Bollywood sarees like Angelina Jolie, Pamela Anderson, Nicole Scherzinger, Naomi Campbell, Paris Hilton, etc. Bollywood played vital roles to spread Indian ethnic clothing style in all around the globe. Despite this, powerful e-commerce platform has made it possible for Indian craftsmen to reach out to the global fashion arena.
The online ethnic clothing stores have made it possible for people from all around the world to know about Indian traditional fashion; browse through the garments and even place an order. The global buyers are more interested in buying Indian ethnic appeals with intricately designed jewelry. Because Indian ethnic wear is incomplete with artificial jewelry.
Indian Ethnic Wear looks elegant in every occasion. Americans begin to experiment with their choice of office wear which is inspired by Indian ethnic wear. Largely led by women, the Western world has started integrating prints, color combinations and adding flair in the form of bright accessories and decorative buttons or pins. Nothing too loud or overly showy, but definitely moving in the more vibrant direction as Ethnic wear itself looks vibrant. In Diwali 2016, Miley Cyrus posted a photo on social media showing her Mehandi and wishing Indian people for Diwali, who can tell what is to come next – a Taylor Swift inspired Anarkali, or a Justin Bieber inspired bandh gala, perhaps?
Indian’s are famous for holding their culture no matter in which country they live. These are also driving force to spread Indian ethnic market in a country like USA, UK, Canada, Malaysia, Singapore, Gulf countries, etc. Today, Indian designers shared fashion platform with international fashion designers.
From the fashion weeks becoming admired and popular in India, to Indian designers labels becoming fashion icons globally, India is fast evolving in tune and speed. In the year to come, it's quite evident that the Indian market will have an identity of its own principally because of globalization- yet the core or the essence will remain the same with the likely use of materials and fabrics that still reflect India in their design in some way.