Media, entertainment industry grow at 14.3 percent

The Telugu News, media and entertainment industry will grow at 14.3 percent annually to touch earnings of Rs.2.26 trillion ($33 billion) by 2020 led by a fast growth in advertising revenues. According to a study prepared by FICCI and KPMG advertising revenue is expected to grow by a 15.9 percent annually to Rs.994 billion ($14.8 billion), with digital advertising expected to retain its strong run, having grown by 38.2 percent in 2015 over the previous year.

Amaravathi breaking news, “We are going through a phase of rapid, sustained technological innovation that will permanently change the way consumers will access and consume content,” said FICCI director general A. Didar Singh, releasing the report at the FICCI-Frames conclave on media and entertainment here.