Tips for avoiding search engine problems with the help of the right SEO

Posted by Caroline Murphy
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The prime motive of all top SEO services providers is to place their website as high as possible on the SERP. But for most SEO companies this wait is never ending as the competition is extremely high out there and you have to be the best in every manner as there are several aspects that come together to make a website rank higher on the SERP like the content, visual display of the website done with the help of the best website designing in Mumbai, keyword placement, loading time of the site etc. But one must be careful as in the hurry to get high ratings you cannot adopt wrong means. Nevertheless, search engines are no fools and even if you do try to step out of the line you can be sure to have the Panda algorithm right behind your back to penalize you. 

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Following are some tips that can save you from being penalized as well as earn you the high ratings at the SERP you always wanted:

1. Avoid misguiding the visitors at your website:

When people use the search engine for a particular query they like to click on the search results which match with their need for search. You cannot pull in traffic to your website by misguiding the searchers. If your product is a baby product your meta tag must have keywords describing your product and not the names of famous celebrities. The best thing you can do is use quality and authentic content which has all the necessary information about your product in such a manner that the visitor is tempted to click on the buy icon. This will also help you see an increase in the ratings.

2. Avoid stuffing your content with keywords:

Spamming has been facing a huge blow from the search engine giants. Avoid using your keywords more than 3-4 times in your whole content and also do not use the keywords to hide them in tags. This angers the search engines and this act can lead to penalization by the search engines. Make it a point to review your website before submitting to the search engines for the number of times the keywords has been used throughout your content to avoid being penalized.

3. Plagiarized content- a big no-no:

The Panda update was developed to trap the users of plagiarized content users. So website owners, beware if you have a large amount of duplicate content which can be in the form of domains and sub-domains and multiple pages then get rid of them immediately as such texts are an open summons to the search engines to penalize you.

4. Avoid dumping the search engines:  

Search engines are smarter than you think and hence your sneaking around doing the wrong things can be immediately detected and caught. So avoid 

Conniving redirects
Hidden texts as well as links
Cloaking

Developing a large number of doorway pages can create suspicion on your motives hence avoid doing so and also when submitting your website to the search engines avoid submitting a large number of pages at once. 

SEO is not an overnight thing and neither are the high rankings at the SERP. Here, patience as well as following the right path is a virtue to behold.