A few ways in which social media marketing can boost your company’s success graph:

Social media marketing is a new concept for many people. Small budding businesses often get confused about what social media marketing can accomplish for them. 92% of marketers in 2014 said that social media marketing was important for their business. Around 80% of the marketers around the world admit social media marketing has helped them increase traffic. You can hire a social media company or a web development company in India to design your social media marketing campaigns if you are not an expert.

 Social media marketing is always changing. You need an experienced social media professional to help you in marketing your product or services online. Social media companies have high-quality dedicated, professionals and qualified digital marketing specialists that can craft strategies for continual improvement in your business growth, profits and performance. Web development companies can assist you in designing your web page and marketing campaigns. Web designing and social media marketing are interconnected.

Why is social media marketing essential for your business?

•    Improves brand loyalty:

Recently a report was published by Texas Tech University which said that brands which engage in social media marketing enjoy higher loyalty from their customers than brands which do not. Social media marketing breaks the barriers between the company and the customer. The report concludes by advising companies to take advantage of this tool to connect with their audiences on a one –to-one level. According to Convince & Convert, around 53% of the American who follow brands on social media is usually loyal to them.

•    Higher conversion rates:

Social media marketing helps increase conversion rates in various ways.  The brand becomes more humanized when they start to interact with customers online. Brands can act like people on social media sites. Studies conducted on social media marketing concludes that social media has about hundred percent higher lead-to-close rate than traditional marketing. Building your audience on social media is simple.

•    An increase in Traffic:

Social media marketing is an excellent way to increase your traffic. Your inbound traffic would be limited to people already familiar with your brand and individuals searching for keywords you currently rank for without social media marketing. Every social media page you add builds another path back to your site. With every piece of content you add to your social media page, you gain a new customer.

•    Decreased Marketing Costs:

Hub post found that according to 84% marketers only six hours of effort was required per week to generate increased traffic. Six hours is a short period to monitor a channel as large as social media. If you use one hour daily in developing your syndication strategy and content, you can generate a significant amount of traffic. Paid advertisement by Facebook and Twitter is relatively cheaper than traditional forms of advertisement. Small companies can afford to conduct social media marketing and achieve the same results as multinational corporations.

•    Better Search Engine Rankings:

SEO helps capture relevant traffic from search engines. If you get SEO right, you can mobilize a huge amount of traffic efficiently. Your page would rank top in Google search.  Strong social media presence could help you attain better search engine rankings. Strong brands always use social media to their advantage.

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