A web designer’s guide to social media marketing:

Web designers are not entirely aware of the advantages of social media marketing. Website Designing Company has completely changed with the introduction of social media. With an overwhelming number of emerging social media networks, it is hard to know how to use them effectively. social media marketing in India is changing drastically with the emergence of social networks like Instagram and Pinterest. Social media marketing rules are changing every day. What used to work yesterday is no longer applicable now. Social media is one of the best places for marketing. According to a 2013 statistics, an average person spends roughly 3 hours daily on social media. This number has drastically increased over the years. Web designers have access to a broad spectrum of specific niche social networks. There are many social networking sites available now. The big six Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram have helped enormously in social media marketing in India.

It’s all about engagement:

Social media marketing is all about engagement. To get a good response from your customers, you need to invest your time in it. In social media marketing time is money. The amount of time you take to create regular content is the amount of engagement you receive from the clients.

Over a period, more and more people start reading your content and customers start trusting your brands. According to recent statistics, customers trust brands more when they interact with them on social media. Trust builds brand reputation. Once your clients trust you, they would buy your products again.

Three tools to enhance your social media engagement which every web designers in India should know:

A few tools can help you accelerate your social media progress. It can also help you increase your social media engagement rates.

•    HOOTSUITE:

HootSuite is an excellent social media management system that everyone should try. It enables organizations and businesses to execute campaigns across social networks from a single web-based dashboard. HootSuite succeeds in providing deep analysis of your social media accounts. It also provides the necessary tools to maintain multiple accounts at the same time, within one dashboard.

•    TWEETDECK:

It is a Twitter client for the web, desktop, and mobile devices. This tool was originally an Adobe Air desktop application which was designed with a unique columned user interface. Twitter acquired TweetDeck in 2011 and rebuilt it in HTML5. It is a very powerful tool if you know how to use it. TweetDeck has features like tweet scheduling. You can also monitor custom search results for new tweets. It is a must have for anyone who runs an organization or blog.

•    BUFFER:

Buffer is a tool which helps you manage multiple social media accounts at once. Initially, people did not believe in this tool. It can schedule content from anywhere on the web within a short period. With this tool, you can analyze rich statistics on how your posts are performing. The Buffer team provides an add-on for all major browsers. The add-on can help you share everything you like. You can share any page you like. This tool makes it easy to share photo tweets on LinkedIn, Facebook, or Twitter.

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