What to Avoid When Choosing a Social Media Company?

As you enter the virtual marketplace with grand dreams of making your presence felt in it, it also pays to remember that the correct advice of a professional social media marketing firm would help you go a long way. Your entry, of course, would be through your website, designed in all probability by a well-known web design company in India. However, before you select your professional advisors, this is what you need to avoid. 

With more and more channels opening up, you are nowadays spoilt for choice for your online posting, pinning, tweeting and creative activities. The dilemma, however, is to optimize the total investment made in the marketing process to reach the correct prospective customers through the right channel. Since it’s virtually impossible to resort to all channels simultaneously, try and select the one that gets you the maximum mileage in the long run. Thus, avoid any company which advice experimenting with all channels as it’s a waste of time and money. Also, stay away from any company that is unable to distinguish the non-dominant channels for your industry and/or service and product type and which does not help you focus on targeted channels rather than non-targeted ones. 

One of the golden rules of social media is giving quality priority over quantity. So, avoid any social media organization that advises hitting more than 2 or 3 channels because it would inevitably affect your consistency and content’s ability to attract and reach out to your target audience. This will, in turn, lead to lesser conversions and customers.

Any professionally run social media company, in its first kick-off meeting with you, will ask the compulsory five fundamental questions: Where does your targeted buyer exist? Where does your competition lie? What are the untapped opportunities? How many channels can you simultaneously and consistently use? What are the geographic differences involved? These questions are asked to set basic goals and objectives and to figure out your immediate competition. This is essential to position your business in a highly competitive environment and to ensure its ultimate success. Any prospective advisor who doesn’t ask these basic questions needs further investigation before being selected. 

Any social media company worth its salt should have a clear idea of the nature of your business i.e whether it focuses on B2B or B2C activities. They must be able to immediately identify that and advise accordingly on the choice of your platform for the same. If they dither on the issue or give ambiguous advice, that basically doesn’t work to your advantage, then it’s time to look elsewhere. 

In sum, social media companies are said to be focused experts who advise their clients on the appropriate methods and ways to maximize their business operations to generate revenue. The above-mentioned points are indicative of what they must basically know to deliver their best goods. Should they fail to pass this acid test, it’s best to seek other pastures.