Search engine optimization is the first thing taught to a digital marketer and its going to be the same even after many years. The core purpose of a digital marketer is to increase the visibility of some brand or website on the internet and search engines are the best place to  increase visibility because 91% of any search on internet begins with search engines. 

So it’s a no brainer to say all digital marketers tend to focus more towards seo even after the boom of social media. Seo still remains the most demanding skill in the digital marketing world.

Everyone wants to rank high on google because it’s a primary way to get more traffic and leads to your website. inorder to rank high you need to perform the basics of seo very well. If you are not visible on search engines , you wont get a satisfactory amount of reach and branding on internet no matter how much you build your social presence.

Social media is good for targeting local regions and small sales but it can not give you a lifetime of profit. You have to constantly update it inorder to let people know about your product but seo is an automated way of bringing lifetime traffic. Once you are on top ,there is hardly a chance you will fall of from the top page. You just have to keep performing small backlinks operation and that’s it, your business will always remain on top.

The importance of SEM

 

Search engine marketing is the paid part of search engine promotion and its equally very important as seo because you can be visible on top on search engines by paying for per click on your website. This method brings a lot of traffic and conversions to your site and in no time. A lot of people start their business and want to make sales from day 1. They don’t have time for optimizing their website or cant wait for their business to start making sales. 

So they run ads on search engine promoting their website inorder to make sales.this method brings a hell lot of sales if your product is great. SEM provides us a shortcut to rank top on google and other search engines but just like every shortcut it comes at a price. You have  to pay some amount to google for clicks on your website but still this money is worth spending if it brings a lot of sales

Seo/sem have been the most trending part of digital marketing and will continue to be the most trending part for many years until social media start their own search.

You can learn more about the  SEO/SEM is still the most demanding skill among digital marketers by digital marketing training in delhi  and also digital marketing course from Techstack.