Impact of Digital Marketing on Digital Marketer
Digital marketing
We all have heard about digital marketing and maybe we met a digital marketer so its the
short term for marketing. To make it easy to understand lets call it internet Marketing or
online marketing or wen marketing. These all are same. Yes its just market things or
persons. Its a process of converting anything into brand via internet. Like face book ads
Google adwords youtube any online platfrom can be used as a digital market. Back in 90s
and 2000s how brands marketed product and how today they to is way different. You open
a YouTube video u can see the add coming before or in the middle of the video or you can
see adds between games or any Web site that is what digital marketing is.
There are various
ways of digital marketing like search engine optimization commonly known as SEO or
search engine marketing commonly known as SEM or content influencer marketer or
content automotion or campaign marketing or data-driven marketing and e-commerce
marketing or social media marketing and there are many such ways like email direct
marketing or e-books or optical disks.
And now digital marketing is extented to non internet platforms like sms, hold mobile
ringtone, call backs etc.
Its not a new thing yes its around us back from 90s amd 80s. Then soft net group use to do
developed advertising campaigns for automoblie companies. So how was it done at that
time. Its a complicated stuff for today they use to send reader reply cards in magazines and
in return they use to get a floppy disks which contain multimedia message of promotion of
car companies or offering free test drive.
It became more popular after 2010.
Now there was a huge platform for digital marketing. If
we see the statics of 2012-2013 we will find digital marketing is still in its growing period.
Now a days retailers are shifting from one way communication to a value of two way mutual
dialogue or benifit sharing. Now exchange have converted from linear to non linear. It may
be one to many or one to one. The Neilsen Global Commerce Survey contucted interviews
in 26 countries and found that people use internet to make their shopping decision either in
stores or online.
Internet is becoming essential component for consumers who are wanting
ever more sophisticated throughout the purchasing journey. Digital Marketing provide easy
access to the good but not so popular brands. Business in internet platform can creat
through various means. Social media is used as a very important tool by firms in digital
marketing. Its the most effective and easy way to reach to people its super simple and super
success just know how to handle it and u become the master in digital marketing.
And
today everyone needs a digital marketer to make them a brand and give them a fan base.
So sometime it may be quite expensive but otherwise its the best tool to reach out to
people globally. And just sitting im front of your laptop you can make yourself a brand.
You can learn more about digital marketer by doing digital marketing course in delhi and also digital marketing course from techstack.
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