world luxury hotel awards
Luxury hotel awards adding “feather in the cap”
for hospitality players
Nowadays, “luxury” has become a widely used
term in every sector, ranging from coffee, soaps, perfume etc. to real estate
which includes residential complexes and hotels. The definition of luxury, too,
has also evolved from expense to experience. Many brands and marketers are
using this jargon to sell their idea and attract the customers.
However, in the hospitality sector, the
“luxury” term is an experience driven commodity. Today, renowned hotels are
continuously striving to upgrade their value proposition by infusing up-to-date
technologies and competing with each other to win the luxury hotel awards to
strengthen their brand presence globally.
Defining luxury hotels
Usually, the hospitality industry accepts
accreditations or star ratings from Forbes, AAA and other organisations which
critically examine such hotels for their quality. However, there is no such
standard set for branding luxury hotels, hence, many 4 and 5-star hotels
generally tag them as “luxury”.
What sets them apart?
There a number of factors which matter to any
hotel matter to a greater degree and scale when it comes to luxury hotels. Some
of the important factors include:
•
Amenities
•
Facilities
•
Location
•
Dining
•
Service
What differentiates a luxury hotel apart is the
nature of the above-mentioned factors. With luxury hotels, a customer expects a
high and distinguishable standard. However, one particular factor which truly
creates an exceptional customer satisfaction in a luxury hotel is the
“service”. Personalisation always plays a key role in making the stay or event
successful.
Key things
to look out are:
•
Were the hotel authorities expecting your arrival?
•
Did they greet you by name (not just at the time of check-in, but also
during the entire course of your stay?
•
Did they understood and acknowledged your preferences??
•
Did they offer you the loyalty program to ensure you return back?
•
Did they solve your queries in a timely manner?
Honouring the achievers
Winning an award at a prestigious event is
always a dream for every individual as well as a hotel. For instance, during
the 10th Annual World Luxury Hotel Awards Gala Ceremony, 2016 on 29th Oct 2016
in The St. Regis, Doha, ART Rotana (Amwaj Islands, Bahrain) won the award in
Luxury Art Hotel category. Similarly, Nagaworld (Cambodia) bagged the Luxury
Casino Hotel award. In addition to strengthening their brand, these awards also
help in expanding their business network not only locally, but also globally.
About Globe Luxurie Awards 2017
Globe Luxurie Decode will be hosting GLOBE
LUXURIÉ AWARDS 2017, which will be summit achieved by a hotel in a luxury
hospitality landscape, recognising hotels which have earned huge respect from
guests and industry experts. The winners will be shortlisted in 2 award
categories, namely, The Lords of Luxury and The Leading Luxury Labels. These
luxury hotel awards will not only help the hotel retain the loyal clients, but
also stimulate incessant growth and development of the hotels.