What is the Best Marketing Strategy?

One of the most effective marketing tactics for small businesses is social media marketing. It entails utilizing social media to promote and sell your products, services, and brand. To enhance online sales and build exposure, brands can employ both unpaid and unsponsored social media marketing methods.

i think best one is the affiliate marketing or refferals.
Even clicks are good

Build interesting landing pages.
Plan an email marketing strategy.
Offer coupons in newsletters or on landing pages.
Share your distribution channels on your website.
Offer a free webinar.
Try co-marketing.
Encourage happy customers to share their experiences.
Try out marketing experiments.

Track your site with analytics tools.
Boost your Google ranking with SEO.
Research keyword opportunities.
Optimize your website for mobile devices.
Write optimized blog posts.
Experiment with photo and video content.
Launch business pages on Facebook and Yelp.
Build out your social media strategy.
Use social media for customer service.

Marketing Tips for Small Businesses
Determine your brand's identity.
Identify your buyer persona.
Design a logo and other assets.
Build your website with a CMS template.
Draw up a go-to-market strategy.
Hire a freelancer to help you scale your content.
Consult agencies and freelancers for web design help.

15. Lean into word of mouth as a promotion channel.
As mentioned previously, delighting customers can have a big impact on your business, primarily in repeat purchases and word of mouth. If you provide a great experience, your customers will be more inclined to leave reviews, give testimonials, and tell their friends about you.

That's why it's a good idea to measure customer satisfaction and encourage customers to spread the word.

Your CRM stores information about your leads, prospects, and customers so that you can keep track of customer interactions and identify sales opportunities more effectively.

HubSpot has one of the best CRMs (and best of all, it's totally free).

14. Manage relationships with a CRM.
Email marketing works best when you're sending personalized, targeted emails. This begins with a customer database or customer relationship management (CRM) system.

Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database. We know small business owners don't have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself.

To get started planning your email marketing strategy, check out this guide and template from HubSpot.

Use email marketing to nurture leads.
Just because you've converted website traffic into leads doesn't mean those leads are ready to buy yet. It's important to stay top of mind and move them closer to a purchasing decision.

Email marketing is a critical part of your marketing toolkit. In fact, 73 percent of millennials prefer communications from businesses to come via email.

This strategy is an easy, free, and scalable way to communicate with both new and existing customers.

A simple, free option is HubSpot Marketing Free. By using this tool to add a pop-up widget to your website, you can start collecting the email addresses of potential customers. From there, you can send out promotions and offers and convert them into paying customers. You can also implement any of these 24 conversion tools to help you optimize your website and use it to drive leads.

12. Make sure you're capturing web prospects' information.
We've been talking a lot about visibility and traffic but haven't really covered how these will help drive revenue yet. One simple way to start generating leads or customers from your website is to implement a conversion tool.

Google Ads are perfect if you know that your target audience is searching the web for your product or solution. If they aren't, you might consider social media ads instead. Individuals on social media have less buying intent, but with highly targeted ads and enough impressions, you'll gain the interest of your audience.

HubSpot Advertising planning kit offer

Download the Free Advertising Planning Kit

11. Invest in ads.
Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays. Pay-to-play tactics that target buyers with high intent are great for short-term wins to jump-start other objectives.

10. Promote yourself on social media.
With billions of potential customers using various platforms daily, social media is a powerful business tool. Social media marketing can help you engage with potential customers, build brand awareness, and promote your products. Why wouldn't you want to be seen where your potential customers spend their time?

The Social Media Content Calendar Template Every Marketer Needs [Free Template]-4

Download the Free Social Media Content Calendar Template

Once you start writing, you can add a call-to-action on your posts for visitors to subscribe to your blog and receive emails This is a great way to start collecting leads and offering potential customers a way to get information if they aren't ready to buy anything from you yet.

blog post templates graphic

Download Free Blog Post Templates

To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will improve your website's visibility online and help educate your potential customers on why they should trust your company. If you're planning to write your posts yourself, check out this beginner's guide to writing.

9. Consider blogging to attract prospects for your website.
Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader.

Your website isn't just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into leads (more on that later).

For one of the best website tools, check out HubSpot's CMS.

It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.