Digital Marketing Agency in Cardiff

In the evolving landscape of digital marketing, the Google Search Generative Experience is becoming increasingly influential. This shift emphasizes the importance of Zero-Click Searches, where users find their answers directly on the search results page without needing to click through to a website. To adapt, businesses must prioritize Answer Engine Optimization (AEO), ensuring their content is directly accessible and answers user queries effectively. Additionally, establishing Topical Authority is crucial; by consistently producing in-depth and high-quality content on specific subjects, brands can enhance their visibility and credibility. In this dynamic environment, Video SEO also plays a significant role, as engaging video content can attract and retain user attention, further boosting search engine rankings.