How To Leverage Google Ads Service Extensions To Enhance Engagement?

For businesses looking forward to boosting their traffic and increasing their leads, there is no better way than to use Google Ads services. However, it is observed that several advertisers ignore the Google ads campaign management services extensions' potential to boost engagement and ad effectiveness. Appropriate use of service extensions makes your ad more enticing and informative. Increase CTR and engagement by using these extensions successfully. 

How do you maximise the Google Ads service extensions from your Google Ads services agency?

• Sitelink Extenders:

Sitelink extensions let you add connections to specific pages on your website to your ad. You are going in for these extensions while availing of Google Ads management services, which are great for promoting products, services, and deals. For instance, a clothing business ad can include site links to "Men's Apparel," "Women's Apparel," and "Sale Items. Sitelinks should match the ad's main content. Add compelling descriptions to site links to increase clicks. In addition, it is essential to track and improve site link performance. 

 

• Callout Extenders:

Short and detailed messages called callout extensions emphasise product or service characteristics or benefits. The Google ads services agencies assure that these extensions might promote "Free Shipping," "24/7 Customer Support," and "100% Money-Back Guarantee." Always remember to use short callouts. Highlight your benefits to stand out from the competition. Furthermore, different callouts should be tested to determine which gets the most significant engagement. 

 

• Structured Snippet Extensions:

Structured snippets contain product or service data under headings like "Amenities," "Types," or "Services." They assist consumers in grasping your offer before clicking on your ad. Clearly define your products. Pick headings that fit your services and consistently match snippets to landing page text. This way, your Google ads services will contribute to promoting better engagement.

• Call Extensions:

Call extensions let searchers call you directly from your ad. Service providers and small companies that get leads from phone calls benefit from this. Phone lines should be open throughout ad hours. Assess call extension performance. To simplify the procedure, enable click-to-call for mobile users. 

 

• Extending Location:

Your business address, phone number, and map marker are displayed in location extensions. Businesses with physical sites benefit from increased foot traffic. Update your address and contact information. Highlight advantages like "Free Parking" or "Near Public Transit" to distinguish your location. Promote in-store events and specials using location extensions. 

 

• Cost extensions:

Another vital extension benefit that needs to be taken care of while availing of Google Ads services is the price extension, which highlights your items and prices in search results. This can increase clicks from buyers. Prices should be very clear to set expectations. If you provide many items or services, highlight different price alternatives and update pricing for discounts and special deals. 

Conclusion:

Use Google Ads service extensions to boost engagement and quality visitors to your website. Adding content and making your adverts more attractive will help you attract and convert clients. To get the best results, check your Google ads campaign management service extensions often and make modifications. Service extensions may improve Google Ads campaigns with the appropriate approach. Hence, whenever you need to avail yourself of Google Ads management services, remember to include the use of proper extensions to win maximum engagement.