5 Strategies For Creating Amazing Whiteboard Animations

Have you ever seen films where it appears as though someone is discussing something while writing a tale on a whiteboard? If you're not familiar with the possibilities of ‘whiteboard animation’ videos, you're in for a wild journey!

 

Videos that simulate an artist sketching on a board in front of a camera are called whiteboard animations. Originally, physical whiteboards and markers were utilised, but nowadays, digital animation is typically employed, which streamlines and improves the process.

But why is this kind of video so potent? Whiteboard animations help people grasp and remember messages. Yes, it also applies to your marketing message. They are said to have great potential for education, which makes them the best people to explain difficult concepts to your audience.

It is a framework that is helpful for businesses that need to describe extremely technical goods or services. It is useful when you have a lot of material to cover in a short period.

However, despite its instructional value to businesses, there are several things you should know before you start scribbling on whiteboards. Therefore, spend a few minutes reading the advice provided below. It will make your video that much more powerful!

 

1. Never begin without a screenplay

Writing a script is the first stage in producing any animation work. Every video starts with a screenplay, which will also make all the other phases (storyboard, artwork, animation, etc.) much simpler.

Your screenplay needs to be well-organised with a beginning, middle, and finish, and the material must be presented thoughtfully.

As a general rule, the what, how, and why should be included in the three main portions of the story.

· What: Describe to your audience the precise issue that your product addresses.

· How: Describe the solution.

· Why: Justify why your product is the best substitute available.

Remember to keep a whiteboard video script educational while composing it. Instead of only selling, you are also instructing and explaining. Whiteboard films are unique in that they allow you to simplify difficult ideas into manageable chunks that are simpler to comprehend.

 

2. The storyboard follows.

Once you're done writing your script, it's time to begin developing your storyboard.

A storyboard should include all of your video's crucial sections to make the process easier for illustrators, animators, and voice actors (and everyone else involved in the project).

You may see it as an outline for the drawings or you can build the screens and match each one to a certain section of the script. Never skip the storyboard, no matter which approaches your animation team prefers.

 

3. Include brand-awareness-boosting features

Does your whiteboard animation have to be black and white, with a traditional framework and nothing else? No, not always! Although some aesthetic guidelines must be followed, you may still have fun.

especially if your playful aspects are intended to increase brand recognition. Make it colourful! Utilise the visual cues that help people recognise your business, such as its colours, logo, or even noises! Look at the following illustration to see how the brand's emblem is included in the visual story of the video.

 

4. Make your target market feel a sense of loyalty to your brand

It's a terrific tip to involve your viewers in your story if you want your animated marketing films to succeed. Additionally, it might be a useful addition as a further layer of customisation to your whiteboard animation films.

Making characters that represent your audience and are inspired by your consumers' personas is a terrific method to do this so that they can identify with the characters in your video.

Your message will have more effect on viewers if your characters are visual representations of your target demographic, which will assist your message stick with them.

 

5. Quality

The easiest approach to spreading the word about your company is through marketing films, regardless of the type. They must always strive for the best quality since they represent the interests of your brand.

Although it may sound harsh, customers believe that poor-quality content equates to poor-quality companies or items. On the other side, the creative marketing agency like WDDUK is seen as dependable and trustworthy if it has high standards for its content.

So make sure the whiteboard animations and images you create for your business are of the highest calibre. There are many tools and businesses out there that can assist you with animation and video creation if you don't have the requisite abilities.

 

Conclusion:

Let's end it now! Whiteboard animations in London are excellent for imparting knowledge to audiences because they make ideas clear and aesthetically appealing.

The inclusion of animated characters modelled after your customer profiles helps unify the plot and lends the movie a particularly human touch. These videos employ the power of narrative in combination with unique graphics to make them aesthetically engaging.

You are now prepared to begin producing your films of whiteboard animation. Take out your markers and begin drawing!