MBA in Marketing Management: A Highest Paying Management Jobs.

MBA or Master of Business Administration is a highly valued degree worldwide to develop business skills and leadership qualities. An MBA course allows the students to learn, adapt, and lead diverse business environments globally. They get a better insight into the practical skills and theoretical knowledge to lead to the industry's economic growth, and hence, the country. Specialization in MBA is available in Marketing, Human Resources, Operations, Information Technology, Finance, Management, Health care management, and many more.

MBA in Marketing Management

 

An MBA in Marketing Management involves marketing a product of any company, whether hardware or software or consumable product, to a wide variety of domestic or international populations. Confident personnel with good communication and marketing skills act as assets to the company. With the proper knowledge of the market and target customers, they can sell any product to any customer.

 

MBA in Marketing Management: Career Options

 

After completing an MBA in Marketing Management, students have numerous career options available to them according to their field of interest and those providing a good salary. It is expected from an MBA graduate to be research-oriented. It has developed management skills, a problem-solving attitude, business acumen, and goal-oriented behaviour to work under pressure.

Marketing management professionals can find below-mentioned jobs in advertising agencies, marketing companies, FMCG sector like Accenture, Amazon, Apple, Bain & Company, The Boston Consulting Group, Capgemini, Citigroup, Deloitte, Facebook, Goldman Sachs, IndusInd Bank, India Infoline, JP Morgan, McKinsey, Microsoft, Morgan Stanley, Walt Disney, etc.

 

Salary Package after MBA in Marketing Management:

 

An MBA degree provides the students with a highly recognizable job profile and a good salary. The average salary of recently graduated MBA students ranges from 4-6 Lakhs per annum. The annual wage of MBA graduates (freshers) from top B-schools in our country is 3-15 LPA. Experience, skills, and time lead to success in management. They can get a salary ranging from 15-40 LPA with good knowledge and managerial skills.

 

Top Positions after PG Degree in Marketing Management is:

 

1. Brand Manager
2. Asset Manager
3. Media Planner
4. Media strategist
5. Product Manager
6. Head of Digital Marketing
7. Online marketing
8. Retailing Management
9. Customer Relationship Management
10. Analytical Marketing
11. Digital Media Analyst
12. Corporate Sales
13. Media manager

 

Know the details of top company which provides high-profile jobs and a good salary to MBA graduates in Marketing Management:

 

Ø  Brand Manager

Brand Managers are the most creative and dynamic marketing officials. It is the responsibility of the Brand Manager to promote a brand to a mass audience. They need to believe in the product before selling it, and brand Managers must create a positive of the product in the eyes of the customers. Initially, Brand Managers get a salary package of 6-8 LPA. With the experience and adequate skills, they can get a salary ranging from 10-12 LPA.

Ø  Sales Manager

Sales are one of the oldest marketing techniques to sell and promote any product. A sales manager's work profile involves:

• Achieving the set target to sell the product.
• Gaining a bonus.
• Working on a high-paced schedule.
• Getting incentives.

The sales manager must be presentable and have excellent communication skills. Sales Managers get a starting package of 5-7 lakhs per annum. With experience and skills, they get a salary package ranging from 8-9 lakhs per annum.

 

Ø  Market Research Analyst

Market Research Analyst gathers all the market-related market trends and targets a specific audience that leads to the success of the marketing team and the organisation's sales team. Analysts must resolve the particular problems related to the market. All the startups, consulting companies, and multinational companies like Amazon, Flipkart, and Nielsen hire market research analysts from top business schools to understand the customers better. Market Research Analysts receive a starting salary package of 6-8 lakhs per annum, which can turn into 15-20 lakhs per annum with experience.

 

Ø  Digital Marketing

With technological advances, digitisation has become an integral part of everyone. Digital marketing helps reach a broad audience on a very little expenditure that involves different techniques than traditional marketing skills. It is more flexible and explores the creativity of the digital marketing expert. Digital marketing techniques must be catchy and captive to attract more customers. The salary package of a digital marketing manager ranges between 5-7 lakh per annum. With the experience of many years and developing skills, boxes can reach up to 12-14 lakhs per annum.

1. SEO (Search Engine Optimisation) Manager

2. PPC (Pay Per Click) Expert

3. Social media manager

4. Content writer

 

Ø  Business Development Manager

Business development managers have a very creative role in their companies. Their job profile includes creating new business opportunities, meeting the existing targets, and accepting new challenges while getting new prospects. Their primary role is to sell as many products as they can in a specified amount of time. Business development managers have an initial annual salary package of 6-8 lakhs per annum, increasing to 10-12 lakh with experience, time, and skills development.

 

Ø  Public Relations Manager

The PR Manager must coordinate with all the organisation's public relations activities. They have to work along with the teams of other departments as well. Their responsibility is to develop a marketing communications plan and media relations strategy. A PR Manager must create the right corporate image of the organisation in front of the stakeholders. PR managers have an initial salary package of 4-5 lakhs per annum. After having experience of 5-9 years, the box increases to 7-9 lakhs per annum.

 

Ø  Customer Relationship Management Personnel

It is the responsibility of the CR Manager to manage detailed information of the individual customers. CR managers must analyse detailed information about essential customers. This information helps them understand the customers' preferences, choices, and expectations. Customer Relationship Managers usually have an annual salary package of 4-6 lakhs per annum.

 

Ø  Marketing Information Personnel

Marketing Information Personnel works for the organisations maintaining Marketing Information Systems (MIS), and they gather, sort, evaluate, and distribute accurate information to marketing decision-makers. This personnel must possess knowledge regarding the Organisation's Internal Records, Marketing Intelligence System, Marketing Research, and Marketing Decision Support System.