7 Things You Need To Know Before Hiring An SEO Writer

Content marketing is important for your business, but did you know that having high-quality content is only half the battle when it comes to ranking in SERPs?

The other half is knowing where to place that content. If you want to rank in search engines like Google, Bing, Yahoo!, etc., you need to have the right keywords in your title tags, meta descriptions, and URL links.

You may be asking yourself “How do I write an SEO Title Tag?” and “What’s a Meta Description?”

Well, here are 7 things you need to know before hiring an SEO writer:

1. It’s not just about keywords

You need to make sure that your website contains relevant information about your products and services. This means that your company name needs to be included in all of your text on your site. Your domain name should also be incorporated into titles and URLs. If you don’t include your brand name, then you won’t be able to appear in searches related to your product category. 

For example, say you sell cell phones. If you don‘t mention your company name anywhere on your site, then no matter what keyword you use, you won’t show up in any search results. However, you can always use AI writing software to check the keyword placements.

2. Write for human beings

Your audience isn’t searching with their computer mouse. They’re looking for something specific, so they’ve likely already done some research online. Make sure that your content is written to help them solve a problem, answer a question, or satisfy a desire. Don’t just tell people what your products or services are; explain why they’re beneficial to them. 

3. Include images and videos

People love visuals. According to HubSpot, over 94 percent of consumers trust visual content more than anything else. That being said, Google doesn’t like websites without images, so make sure to include photos whenever possible. Videos work too. People tend to spend more time watching these types of video clips than reading long articles.

4. Use bullet points and numbers

People scan web pages to get answers quickly, so it’s best to keep your paragraphs short and concise. Also, because most people scan left to right, it’s easier to read items in order of importance. Bullet points and numbered lists work well for this purpose. Additionally, using bullet points and numbers is one of the smart SEO tips to appear in feature snippets.

5. Keep it simple

When writing content, keep it simple. While you should provide useful information, there’s a fine line between helpful and boring. Be careful not to overwhelm readers with complicated language or ideas that aren’t necessary. A good rule of thumb is to avoid using jargon, acronyms, and overly complex sentences.

6. Include a call to action buttons

If someone lands on your page from a search engine, it would be nice if they could click a button that takes them somewhere else. Make sure to include clear calls to action in every section of your content. These can be buttons like “Learn More,” “Order Now,” or “Contact Us.”

7. Get feedback

It’s easy to become attached to your own work, especially when it’s going well. However, it’s always better to get outside feedback first. Ask relatives and friends to give you honest opinions on your content. Or, ask a professional editor at a local magazine to review your copy.