Essential Technical SEO Services to Boost Your Website's Performance

If you want to make your website perform at its best, focusing on technical SEO is a must. It’s more than just having great content and backlinks; the foundation of your website’s performance lies in its technical setup. In fact, according to a study, 53% of all web traffic comes from organic search. This underscores the importance of optimising your website for search engines. For those looking to take their online presence to the next level, working with a trusted SEO company in the US or an experienced SEO agency in the US can be key to achieving long-term success Tackling the right aspects of technical SEO ensures that your site is well-optimised for search engines and provides a smooth experience for your users. So, let’s dive into the key technical SEO services that can elevate your website’s performance.

1. Speeding Up Your Site: Why It Matters

Let’s face it nobody likes waiting for a website to load. If your pages take too long to open, visitors will bounce. And guess what? Search engines like Google notice this too. A report from Google revealed that 53% of mobile users abandon a page if it takes longer than 3 seconds to load. A slow-loading site hurts your rankings and user experience. Tools like Google’s PageSpeed Insights or Lighthouse can help you improve your website’s load speed. A few simple tweaks like optimising images, minifying CSS and JS files, and enabling browser caching can make a world of difference in how fast your site loads.

2. Mobile-First: Are You Ready for It?

More and more users are browsing from their mobile phones. In fact, mobile traffic has surpassed desktop usage in many regions. According to Statista, mobile traffic accounted for 60% of all web traffic worldwide in 2023. With this shift, search engines like Google are using mobile-first indexing to rank sites. In simple terms, they prioritise how well your website performs on mobile devices over desktop. So, it’s crucial to have a mobile-friendly website. Your site should be responsive, easy to navigate, and load quickly on smaller screens. Testing mobile usability using tools like Google’s Mobile-Friendly Test can reveal any mobile-specific issues that need fixing.

3. Structured Data: Helping Search Engines Understand Your Content

Structured data helps search engines better interpret your content, allowing them to display rich snippets like star ratings for product reviews or direct answers to FAQs. Adding Schema.org markup to your website organises information clearly, improving visibility in search results. This makes your content more engaging and increases the likelihood of clicks. For example, Rotten Tomatoes found that pages with structured data experienced a 25% higher click-through rate than those without it.

4. XML Sitemap and Robots.txt: Giving Search Engines a Roadmap

For larger websites, an XML sitemap is like a roadmap for search engines, guiding them to all the important pages on your site. It’s an easy way to ensure that your site is fully crawled and indexed, especially if your site has many pages. Alongside the sitemap, your robots.txt file tells search engines which parts of your site they can or can’t crawl. Regularly updating both of these elements ensures smooth navigation for search engines, which in turn helps your rankings. 

5. Tackling Crawl Errors Head-On

Ever wonder if there are parts of your site that search engines are missing? Crawl errors can prevent important pages from being indexed, which can hurt your SEO performance. Monitoring crawl errors through Google Search Console helps you spot issues and fix them quickly. Whether it’s fixing broken links, handling 404 errors, or implementing redirects, making sure everything is accessible to search engines is key to maintaining strong visibility online. Additionally, research,  indicates that crawl errors can significantly impact your site's visibility and indexing, potentially leading to a loss of traffic and revenue. 

6. Secure Your Website with HTTPS

HTTPS is more than just a secure connection; it’s a ranking signal for Google. Websites that are secure (those with an SSL certificate) are prioritised over those that aren’t. A study by TrustArc found that 89% of Brits avoid companies that do not protect their privacy. So, if your site isn’t running on HTTPS, it’s time to make the switch. It improves your rankings while building trust with users by reassuring them that their data is safe. Plus, it’s a simple way to align with best practices for online security.

7. Keep URLs Clean and Relevant

When it comes to URLs, simplicity is the key. A clean, readable URL structure makes it easier for both search engines and users to understand what your page is about. According to Backlinko, URLs that are short, descriptive, and keyword-rich are 30% more likely to rank on the first page of Google. Include relevant keywords in your URLs, but don’t overcomplicate things. Avoid long, messy URLs filled with numbers and random characters. The simpler and more descriptive your URLs, the better.

8. Core Web Vitals: The New Google Ranking Factor

Google's Core Web Vitals are a set of metrics that measure how users experience your site. These include loading performance (LCP), interactivity (FID), and visual stability (CLS). Why does this matter? Well, these metrics have become ranking factors for Google, so if you want to perform well in search results, your website needs to meet these standards. Regularly checking your site’s Core Web Vitals and making necessary improvements, like optimising images or adjusting how elements load on the page, is essential. Additionally, websites that meet Core Web Vitals tend to experience higher user engagement and better rankings in search results. 

9. Internal Linking: Connecting the Dots

Internal linking might seem like a small detail, but it plays a huge role in SEO. When you link to related content within your site, you help search engines understand how your pages are connected and structured. This makes it easier for them to crawl and index your content effectively. On the user side, internal links guide visitors to other relevant pages, which not only keeps them engaged but also helps reduce bounce rates. A solid internal linking strategy is essential for creating a smooth navigation experience for both users and search engines. It also helps spread link equity across your site, boosting the SEO value of multiple pages. 

10. Canonical Tags: Preventing Duplicate Content Issues

Canonical tags help prevent duplicate content issues by telling Google which version of a page is the "primary" one. If multiple pages on your site have similar or identical content, they could compete against each other for rankings. Using canonical tags ensures that search engines recognise the preferred page, consolidating SEO efforts and avoiding penalties. This simple yet effective technique keeps your pages aligned rather than working against each other.

Bonus Tip: Monitoring Website Performance Regularly

Even after you’ve implemented all the essential technical SEO strategies, you can’t just forget about it. Monitoring your website’s performance on an ongoing basis is key to spotting any issues early on. Services like Site24x7 allow you to keep track of uptime, speed, and overall website health. Regular checks will ensure that your site continues to run smoothly and remains optimised for both search engines and users.

Final Thoughts

Technical SEO forms the foundation of a high-performing website. From site speed to structured data, every element impacts how search engines and users engage with your site. Rather than viewing it as a one-time fix, consider it an ongoing process that ensures your website remains in peak condition. Regularly reviewing for issues, optimising performance, and staying current with best practices will help maintain strong rankings and provide a seamless user experience. By investing in these key technical SEO strategies, you'll create a website that's both search engine-friendly and enjoyable for visitors.

Looking for professional SEO help? Work with an experienced SEO company in the US or an SEO agency in the US to ensure your website stays ahead of the competition and ranks higher in search results.

At ARM Worldwide, our team excels in providing technical SEO services that are strategically designed to enhance your website's performance. We focus on optimising every aspect of your site, from page speed to mobile responsiveness, ensuring that it ranks well and also delivers a seamless user experience. As a leading SEO agency in the US, we offer expert insights and data-driven strategies aimed at boosting your site’s visibility, driving targeted traffic, and maximising conversions. Our approach to technical SEO goes beyond the basics, ensuring that every technical element supports your long-term success. Reach out today, and let’s work together to develop a comprehensive technical SEO strategy that will optimise your website, improve rankings, and ensure sustainable growth in the highly competitive online market.