Do Digital Marketing Agencies Create Content?
Introduction: Content Development & Content Marketing
Content development and content marketing are two of the most impactful strategies for small businesses. Effective content bridges the gap between brands and their target audiences, enabling small businesses to compete organically with both their peers and larger competitors.
For small SaaS and IT businesses, content development and marketing are particularly vital. These strategies not only help businesses stand out but also educate potential customers—especially those still weighing their decisions.
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Liz Seyi
14
Digital marketing manager
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.