Exploring the Scope of Marketing in India Today

Posted by NextGen_marketer
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Oct 20, 2024
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Did you know India's marketing industry is set to hit $160 billion by 2025? It's growing at over 15% each year. This shows how big and changing the marketing world is in India, with its huge population. We'll look at the latest trends, new chances, and what the future holds for marketers in this lively market.

The scope of marketing in India has grown a lot. It's not just about promoting products and building brands anymore. Now, it includes things like market research, understanding how people buy, digital marketing, and creative branding. Marketers are using social media and getting to know the different Indian customers better. The definition and scope of marketing in India have really changed.

By exploring the concept and scope of marketing in India, we'll learn how companies are adjusting to new times. They're using new tech and meeting the special needs of Indian buyers. This deep look will show us the big chances and challenges for marketers in this fast-changing market.

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Anna Disuza
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